E3 Spark Plug Design Burns Faster, Stronger and Cleaner than Conventional Competitive Designs

Compared to older competitive designs, E3 Spark Plugs’ patented DiamondFire technology was recently and conclusively proven to provide more rapid and robust combustion by research engineers at Michigan Technological University. In reality, spark plug technology hasn’t changed much since the original “J-Wire” side-wire electrode was developed and patented in 1904 and used in the Model T Ford.  Real-time combustion images were captured during advanced testing methods employed at Michigan Tech, a nationally-acclaimed automotive research facility, to show a comparison between conventional competitive designs and E3’s revolutionary DiamondFire technology. The images prove that E3′s “diamond-shaped” side-wire electrode projects the...

January 27, 2015
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E3 Spark Plugs Continues Probst Motorsports Sponsorship

E3 Spark Plugs recently announced another season’s partnership with Probst Motorsports in the Lucas Oil Off road Racing Series presented by GEICO Powersports. E3 Spark Plugs will remain a major sponsor of the champion off-road truck racing team throughout the 2010 tour. This year marks the third year for the Team Lucas-E3 Spark Plugs partnership with Illinois-based Probst Motorsports, featuring longtime racer Kevin Probst, a 30-year veteran of the sport. Probst will spend the 2010 season behind the wheel of a newly built Chevrolet Uweld Unlimited 2 chassis, specially designed for the Lucas series and assembled in just over six weeks, which debuted earlier this month at the Las Vegas Motor Speedway’s new off-road race facility. Probst Motorsports is a...

January 27, 2015
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E3 Spark Plugs Research at Michigan Tech Featured on Stacey David GEARZ TV Show

Engineering research involving E3 spark plugs will be featured on an upcoming episode of Speed TV’s GEARZ starring Stacey David, a nationally recognized automotive expert. Each week on GEARZ, sponsored in part by E3 Spark Plugs, David pushes the limits of creativity and automotive logic, building some of the most unconventional, even downright crazy cars you’ve ever seen. GEARZ is geared toward teaching viewers all the tools and tips needed to build or customize a one-of-a-kind ride. The episode centers on the work of a team of scientists and engineers at Michigan Technological University’s Keweenaw Research Center involving E3 spark plugs in automotive and snowmobile engines. They’re constructing a laboratory that will support a pressure vessel able to...

January 27, 2015
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E3’s History-Making Spark Plugs

171 years ago this month, the first known spark plug was invented by Edmond Berger, historians say. Unfortunately, Berger failed to patent his spark plug invention, so documented history points to Sir Oliver Lodge of England, whose sons parlayed the “Lodge Igniter” into a profitable company founded in 1903. The next year, Albert Champion, a world renowned bicycle and motorcycle racer who made extra cash by handcrafting spark plugs and selling them to friends, moved from France to Flint, Michigan and founded Champion Ignition Company. Investor drama left Champion jobless, but he soon found himself appointed president of the AC Spark Plug Company formed with backing from Buick Motor Co. AC spark  plugs were used in Charles Lindbergh’s and Amelia Earhart’s...

January 27, 2015
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Announcing E3 Spark Plugs Challenge on the Lucas Oil Late Model Dirt Series 2010

E3 Spark Plugs has signed on as the title sponsor of the E3 Spark Plugs Challenge, a feature of the 2010 Lucas Oil Late Model Dirt Series that centers on selected televised series events. The challenge bases standings on points earned by drivers for various plugs and promos during each of the series’ televised events taking place throughout the 2010 season. To be eligible for cash prizes, drivers must maintain perfect attendance throughout the season, mention the E3 Spark Plugs Challenge during television interviews at each event and display E3 Spark Plugs decals throughout the season. It’s designed to give those perfect-attendance drivers incentives to perform well throughout the season and help promote E3 Spark Plugs as the “Official Spark Plug” of the Lucas...

January 27, 2015
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E3 Spark Plugs Rev Up Your Snowmobile Engine

Planning one more trip out to the slopes before the springtime thaw comes around? Make sure you finish the snowmobiling season with a blast by installing E3 Spark Plugs in your snowcat. Our DiamondFire technology sets us apart from all other spark plug makers, allowing for improved engine performance and cleaner emissions. Whether you’re a mountain dweller using your snowmobile for day-to-day running, racing professionally or just occasionally kicking up some power for the sheer fun of it, E3 Spark Plugs can boost your snowmobile engine’s performance. E3 Spark Plugs are designed specifically to increase engine horsepower, improve fuel efficiency and reduce engine emissions that harm our environment and air quality. We spent years developing a whole new electrode design in...

January 27, 2015
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E3 Spark Plugs Sponsors Monster Truck Nationals

Monster truck fanatics nationwide are all revved up for the 2009-2010 E3 Spark Plugs Monster Nationals Presented by Lucas Oil. Celebrating its 35th year, the series runs through April 24 hitting 15 cities and venues throughout the Midwest. And E3 Spark Plugs is in the center of it all. Look for our logo featured on a special 35th Anniversary Bigfoot® monster truck competitor. Here’s the schedule of upcoming events: January 8-9, Huntington, WV January 16, Champaign, IL January 23, Cleveland, OH January 29-31, Madison, WI January 29-30, Cincinnati, OH February 6, East Lansing, MI February 12-13, Duquoin, IL February 19-20, Sioux City, IA February 26-27, Youngstown, OH March 12-13, Chicago, IL March 19-20, Boone, NC March 26-27, Corbin, KY April 10, Columbus, OH April 23-24,...

January 27, 2015
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GEICO EnduroCross announces 2010 Schedule

Just after a thrilling finish to the 2009 GEICO AMA EnduroCross Series presented by E3 Spark Plugs in Las Vegas, the 2010 schedule was released today. The 2010 schedule includes two new venues: Comcast Arena in Everett, Wash. near Seattle and Pepsi Coliseum in Indianapolis, Inc. Events at Comcast Arena are designed to introduce the sport of EnduroCross to off-road enthusiasts in the Pacific Northwest. And the Indianapolis appearance aligns the EnduroCross with the USGP, which represents a whole new group of motorsports lovers. The 2010 schedule is as follows: July 17: The Orleans Arena, Las Vegas, Nev. Aug. 14: Lazy E Arena, Guthrie, Okla. Aug. 27: Pepsi Coliseum, Indianapolis, Ind. Sept. 11: Comcast Arena, Everett, Wash. Oct. 30: National Western Complex, Denver, Colo. Nov. 20: The...

January 27, 2015
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Leaving Las Vegas: E3 Spark Plugs Shows at SEMA 2009

SEMA Show 2009 just wrapped and E3 Spark Plugs is revved up about all the innovative new products and technologies in the automotive industry. This season, the common thread among major auto shows is a focus on fuel efficiency and leaner, greener products, technologies and approaches. E3 Spark Plugs felt right at home. Aside from all the spectacular new vehicle models, and of course the beautiful female models accompanying them plus a host of TV and racing celebrities, a main attraction at SEMA Show 2009 was the Making Green Cool Zone. This exhibit area featured dozens of innovative solutions for refining existing automotive platforms including the internal combustion gasoline engine, and creating new products using alternative fuels and energy sources. E3 Spark Plugs is all about...

January 27, 2015
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Grand Prize Winner Joseph Porter Wins the E3 Spark Plugs 2009 Plug-n-Play Sweepstakes

The E3 Spark Plugs 2009 Plug-n-Play Sweepstakes, conducted in conjunction with StreetFire.net, is officially over.  The lucky grand-prize winner is Joseph Porter of Huntington, WV.  Joseph, a 9-year employee at the Toyota Motor Manufacturing Facility in Buffalo, WV, says that he has been around cars his whole life in one form or fashion. “I still can’t believe I won!” stated Porter.  “I’ve been an auto junkie forever, and have dreamed about attending the SEMA Show in Vegas.  I can’t believe I actually get to go, and I want to thank E3 Spark Plugs and StreetFire.net for making it happen.   My wife and I simply can’t wait to see the amazing vehicles on display and the hottest new products in the aftermarket unveiled...

January 27, 2015
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