Meet the Man behind Mad Max: Fury Road’s Crazy Rides

Mad Max: Fury Road is furiously burning up the box office, earning $45.45 million in America and $109.5m worldwide in its first few days of release. Described as a "sardonic $150 million budgeted 3D demented demolition derby of a movie" that "throws everything to the wind and cuts to the chase for an insanely wild 2 hour ride," this film is, at its heart, is a car flick. E3 Spark Plugs introduces you the guy behind crazy onscreen rides. Meet Mad Max production designer Colin Gibson. Charged with a mission by director George Miller to "Make it cool or I'll kill you," Gibson did just that, primarily by making sure every single car in the film would be fully functional. To that end, Gibson and his crew created a total of 150 vehicles of 88 separate designs, leaving plenty of...

May 22, 2015
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Is Your Ride Among the All-Time Best Selling Cars?

You see them every day - Lots of them, and for good reason. They're the all-time best-selling vehicles in America, as compiled by researchers at the Wall Street Cheat Sheet. Is your ride among the most popular in automotive sales history? 10 - Chevrolet Impala: The Bowtie Brand has sold 14 million units since introducing the car as the Bel Air Impala in 1958. 9 - Volkswagen Passat: Despite being on the roadways for far less time than the Impala, the Passat has sold more than 15.5 million units since its 1973 debut. 8 - Ford Model T: Credited with setting the benchmark for mass-production cars, the Model T, first appearing in 1908, sold 16.5 million units, making it the most populous car on America's roadways at one time. 7 - Honda Accord: Known for its reliability, the Accord...

May 22, 2015
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Practice Crash Prompts Changes in IndyCar Series

  After three dramatic crashes in a week, officials at the Indianapolis Motor Speedway have ordered changes to cars to make them safer for qualifying and racing in the Indianapolis 500. During last week's qualifying runs, cars driven by three -time Indianapolis 500 winner Helio Castroneves, Josef Newgarden and teammate Ed  Carpenter flipped after hitting the wall mid-turn. Apparently three strikes were enough to force multiple safety-minded changes including: Returning cars to their lower, prequalifying turbocharger boost levels, which will reduce power to around 50 horsepower and speeds to under 230 mph; Having teams run the same aerodynamic configurations for both qualifying and the race. Changes to qualifying and race rules may not be enough, though. The three...

May 22, 2015
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Knowing When to Change Your Spark Plugs

A great working set of spark plugs is crucial to your vehicle's performance. And they don't last forever. Do you know when it's time to change yours? E3 Spark Plugs offers these six top tips. Your engine's got a rough idle: An idling engine normally produces about 1000rpm and gives off a constant, smooth sound. But if your spark plugs aren't performing the way they should, your engine will let you know with a rough, jittery sound and a produce a rough and jittery sound and heavy vibrations. You've got starting trouble: Car won't start? Your first guesses likely are that it's out of gas or the battery's busted. Instead, it may be that your spark plugs are worn. Plus, faulty spark plugs may drain your battery, which means you'll need to replace both.   Your engine misfires: When...

May 22, 2015
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Hitting the Water This Summer Season? Take the Designated Skipper Pledge

Ah, summertime! It's a great time to hit the water, and millions across America will do just that later this month when the Memorial Day holiday hits. Unfortunately, all that fun in the sun can quickly turn dangerous if the guy at the helm is also on the sauce. Statistics show that alcohol or drug use is involved in at least 15 percent of boating fatalities each year. And, the US Coast Guard estimates that boat operators with a blood alcohol concentration above 10 percent are 10 times more likely to be killed in a boating accident than those who save the cocktails for shore time. In numerous states, drinking alcohol while boating is perfectly legal, so long as the boat's pilot isn't impaired. But keep in mind that the heat of the sun intensifies alcohol's effects on your body....

May 22, 2015
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May is Motorcycle Safety Awareness Month

By May, every region nationwide is feeling the warmth of the summer sun. This means that even in the northernmost reaches, motorcycles are coming out of the garages and seeing the light of day once again. And that's why the National Highway Traffic Safety Administration designated May as Motorcycle Safety Awareness Month. Down south, Florida, Texas and California, consistently top the nation for motorcycle injuries and fatalities, largely because their near year-round warm climates means that motorcycles spend all 12 months on the roadways. So, it's important to understand that for every mile traveled, you’ve got a 30-times-higher risk of being killed in an accident on a motorcycle than when riding in a car. No matter what you drive, E3 Spark Plugs wants to make sure you're safe...

May 22, 2015
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E3 Spark Plugs Salutes Our Military Members and Veterans

May is Military Appreciation Month, culminating with the May 25 Memorial Day celebrations, honoring the scores of servicemen and servicewomen who died while serving in our country's armed forces. We here at E3 Spark Plugs have the utmost respect and love for America's military members and veterans, not only for their valiant sacrifices but also for the bevy of amazing rides they've given us over the decades. For instance, multiple vehicles earned their pedigree during World War II, when the US manufacture of automobiles completely stopped. The few rides made during that time were created solely for the war effort. Later, the best of them transitioned to the civilian market. A number of the now antique originals and many of their successors remain on the roadways today. Here are a...

May 7, 2015
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New Ram Trucks Ad Celebrates Badass, Truck Loving Women

Let's face it. Truck ads are pretty formulaic. Macho guys behind the wheel flinging mud, pulling heavy stuff, rolling over rocks and doing high-speed donuts on suspiciously empty lots, all to the pounding beat of some patriotic ditty is pretty much the go-to formula. Dodge just changed that. Among the assumptions apparently made by the (perhaps not-so) creative types on Madison Avenue is that women don’t buy trucks - that they're far too comfy in their minivans, sedans and soccer-mom SUVs. Not so, statistics show. Truth is, women make up 19 percent of buyers of midsize pickups and 13 percent of full-size or heavy-duty pickups. What's more, automakers increasingly employ women in high-level design, engineering and brand marketing positions. In the case of Dodge Ram trucks,...

April 29, 2015
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Nissan Skyline GTR Gets a Sharpie Makeover

What do you do when you decide the color of your ride is oh, so last season? Well, if you're a gutsy kind of guy with an artsy kind of gal at your side, you hand her a couple of Sharpies and stand back. That's what one US military veteran did when he went shopping for a Midnight Purple Nissan Skyline GTR, but came home with a silver 1995 model. He quickly set about tuning up his new car and planning to repaint it. Apparently bored with the whole thing, his girlfriend grabbed a Sharpie and doodled over a scratch on the front bumper. "It didn't matter. I was repainting it anyway," said the car's owner, identified as GroundForceOne in an online forum for Nissan owners. The next day, when he spotted his girlfriend's bumper art, he was impressed - So much so that he decided to forego...

April 29, 2015
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Ford Recalls 554,000 Cars Over Power Steering, Fuel Pumps, Heat Shields, Parking Lamps

It's been a rough few weeks for Ford. Last week, the automaker recalled upward of 400,000 late-model vehicles for faulty door latches. Now, it's issued a recall of another 553,314 vehicles, citing an array of issues with power steering, fuel pumps, heat shields and parking lamps. Topping the recall list are 487,301 Fusions and Lincoln MKZs from model years 2013-2015 and 2015 Edge vehicles. Bolts on the steering gear motors installed in these vehicles can rust out, crack and disable the power assist. At highest risk for corrosion are vehicles that are registered in or frequent the "salt belt" states, where large quantities of salt are applied to roads during the winter season to control show and ice and lower the risk of automobile accidents. If your ride is affected, your nearest Ford...

April 29, 2015
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