Jeep Unleashes Seven New Concept Rides for 49th Annual Easter Jeep Safari

Each spring, hundreds of Jeep enthusiasts head for Moab, Utah for nine days of trail rides hosted by the Red Rock 4-Wheelers club. Now it its 49th year, the annual Easter Jeep Safari allows rare access to trails stretching across federal and Utah state lands, including many left over from the area's mining boom of the 1950s. Each event also features a two-day vendor show and this year, Jeep has gone all out with plans to unveil seven new concept rides. "We go to this legendary event each year to showcase our latest Jeep production vehicles, as well as a variety of new ideas in our concept vehicles," said Mike Manley, President and CEO – Jeep Brand. "In doing so, we receive a tremendous amount of valuable feedback, while interacting with our customers in the Jeep brand's natural...

March 22, 2015
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Top Gear Host Flips Out - Remainder of Season Cancelled

If you're a fan of the BBC's popular automotive show Top Gear, we've got a bit of bad news. It appears that show host Jeremy Clarkson's recent "fracas with a BBC producer" has brought the show to a screeching halt. News from across the pond says that Clarkson threw a punch at producer Oisin Tymon in a March 10 blow up that got both of them suspended indefinitely and put the final three episodes of the show's 22nd season on hold. An investigation is under way and BBC director general Tony Hall ultimately will decide what happens. However, during an appearance at the Roundhouse Gala, an annual event to raise funds for creative education, Clarkson was at his foul-mouthed best while auctioning off what he described as his "last lap" on the race track. "By being brief, controversial and a...

March 22, 2015
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News from SXSW: Flying Cars to Hit Skies by 2017

Flying cars have been the stuff of sci-fi movies for decades. Now, they're closer to reality than ever, according to news coming out of South by Southwest (SXSW). We here at E3 Spark Plugs are psyched. Interviewed by CBC News at the annual Austin, TX conference on music, film and all things interactive, AeroMobil CEO Juraj Vaculik said he aims to have a working model for clients in just two years. And though you'll have to be uber-rich to own one and a licensed pilot to fly one, you ultimately may be able to enjoy one, if all goes as planned. "We believe that 2017, we'll be able to launch this to market," Vaculik, AeroMobil’s co-founder, said of the flying roadster at his Sunday SXSW presentation, adding that his company's long-term vision for their winged two-seater may...

March 16, 2015
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Six Top Tips to De-Winterize your Jet Ski

March is fast upon us, and that means spring break is just around the corner. It also means the first time back on the water for many living in warmer, southern climates like that of E3 Spark Plugs' Ponte Vedra Beach, Florida hometown. If you're planning to spring your jet ski out of its wintertime storage and hit the waves soon, we've got a few tips for you. Here are six top tips for de-winterizing your jet ski: Charge and replace your battery: If you properly winterized your jet ski, you likely removed your battery and connected it to an automatic battery charger to keep it maintained throughout the colder months. Make sure it's got a full, fresh charge before putting it back into your jet ski. Drain & refill: Completely drain and replace any fluids remaining in your jet ski,...

February 24, 2015
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E3 Spark Plugs-Sponsored Takes a Lickin' Modified Tractor Wins NFMS Championship Tractor Pull

The annual National Farm Machinery Show Championship Tractor Pull recently wrapped, and E3 Spark Plugs made an enviable showing. Driven by Steve Bunnage, owner of Steve Bunnage Motorsports, the E3 Spark Plugs-sponsored Takes a Lickin' modified tractor performed like a boss, beating out 14 fierce competitors and taking home the Modified Class Championship. "A great way to start out the 2015 pulling season," Bunnage said after the hard-earned win. The annual tractor pull is the nation's largest indoor pull. Held at Louisville, Kentucky's Freedom Hall, this invitation-only event stars the nation's best drivers and their machines — pro stocks, super stocks, modified, and alcohol tractors as well as two-wheel and four-wheel drive trucks - competing in multiple mud-slinging...

February 23, 2015
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Elvis Presley's Secret Chevy Van Uncovered on Velocity's AmeriCarna

Iconic entertainer Elvis Presley will forever be known as the King of Rock & Roll. But legend has it that Mama's Boy also harbored a quite different ambition - to be an undercover agent. Or perhaps, he just longed to go out for a peanut butter banana sandwich in peace, thank you very much. Either way, in order to dodge the public eye that was ever on him, he'd need a plan. Oh, and a ride that was decidedly less conspicuous than his famed pink Cadillac. As it turns out, he had one. And very few people knew it. For a recent episode of his Velocity show, AmeriCarna, three-time NASCAR championship winning crew chief Ray Evernham paid a visit to Graceland, Presley's famed Memphis, TN mansion. The aim was to produce a program segment about the last car Elvis drove before he died, a 1973...

February 23, 2015
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Ford Punks Would-Be Speed Daters with Sleek 'Stang, Hot Blonde

Have you seen Ford's new "Speed Dating" commercial? It quickly became a favorite here at E3 Spark Plugs. Not only does it feature a sleek, fast car and a gorgeous blonde, it also serves to put a few macho types in their place and elicit a few laughs. Here's the premise: A series of unsuspecting dudes agree to meet a girl at a coffee shop for a blind date, believing they're auditioning for a new dating show. Upon walking through the doorway, they're psyched to see that she's a gorgeous blonde with a sweet personality to boot. And they’re even more impressed when they see what she's driving - a sleek, candy apple red 2015 Mustang GT. After a bit of coffee shop small talk, the faux couples head out for a drive and she coyly fiddles with the stick shift, pretending that she's new to...

February 23, 2015
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Corvette Museum Marks One-Year Anniversary of Sinkhole with Blue Devil Return, Lemonade Toast

February marks one year since Corvette aficionados worldwide collectively cringed at the news of a massive sinkhole that suddenly and unapologetically formed in the floor of Bowling Green, KY's National Corvette Museum Skydome. Before it was all over, the offending gap measured 30 feet deep and 40 feet wide and swallowed eight rare rides. To commemorate the one-year anniversary of that crazed night, museum officials held a ceremony that featured the official unveiling of one of just three of those eight chewed up cars deemed to be in good enough condition for restoration - the 2009 ZR1 dubbed the "Blue Devil." It's a fitting tribute, as the Blue Devil was the first to be carefully recovered from the sinkhole and successfully cranked up, sending onlookers into a frenzied...

February 23, 2015
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E3 Spark Plugs Launches Sleek New Website

Every now and then, it's time for a revamp, whether it's redecorating your living room, getting a spruced up paint job for your ride or going blonde. We here at E3 Spark Plugs thought it was time for a new look, too. That's why, the next time you log onto www.E3SparkPlugs.com, you'll see a sleek new website design with streamlined functionality and added features. Among the first additions you'll see is a new section specifically detailing our NHRA racing spark plugs. That's because E3 is the official spark plug of the National Hot Rod Association, powering some of the fastest and most powerful cars on any track anywhere. Moving across our streamlined top menu, you'll learn all about E3's patented DiamondFire technology that offers a cleaner, faster and more efficient burn than any...

February 18, 2015
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Sneak Peek of the Next Bond Cars

It's not set for release until November, but we here at E3 Spark Plugs already are psyched about the next James Bond flick, Spectre. And now, we're giving you a sneak peek of three custom rides to be featured in the film. Reads IMDB.com, "A cryptic message from Bond's past sends him on a trail to uncover a sinister organization. While M battles political forces to keep the secret service alive, Bond peels back the layers of deceit to reveal the terrible truth behind SPECTRE." We have no idea what that terrible truth may be. But thanks to a recent Autoweek.com article, we do know what a few of the next Bond flick rides will be. Of course, there's the iconic Aston Martin DB10. But now, we know there's also a Range Rover Sport SVR, Jaguar C-X75 and Defender Big Foot on the...

February 16, 2015
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