Catching Up with a Few Team E3 Racing Winners

Check out those awesome shirts! Team E3 Racing winner Dan Bunting and his ExtremePowerboatRacing.com crew recently set the APBA world record for for quarter-mile speed. Check out other recent Team E3 accomplishments and get ready for your chance to win. As we gear up for the next round, we’re catching up with a few winners from our inaugural Team E3 Racing class. Team E3 Racing winner Cody Erdmann entered his #52 Ford Mustang in the Track Competition – Dwarf Class at the 50th Anniversary O’Reilly Auto Parts World of Wheels in Milwaukee, Wisconsin and drove away with the Outstanding in Class award. While there, he made a generous donation to the Pinstripe Legends Art Auction, helping to raise more than $54,000 for cancer research at the Children’s Hospital of...

February 4, 2015
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E3 Spark Plugs Sees a Crashed Car… and Naked People

Well, they’re not totally naked. But now that we have your attention, we’ll explain. You see, one need not speed much over the posted limit to cause a devastating or deadly crash. Low-level speeding poses great risk as well. In fact, most accidents happen when at least one of the vehicles involved is traveling below the speed limit. And by some accounts, for every three additional three miles-per-hour, the risk of a crash doubles. But crash statistics don’t exactly make for exciting billboards. So, the Motor Accident Commission of South Australia came up with an eye-catching way to get the point across and encourage an overall reduction in speed. Enter body artist Emma Hack and 17 scantily-clad friends. Hack stacked the group of participants, all bodybuilders,...

February 4, 2015
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In the Market for a New Ride? E3 Spark Plugs Offers Tips on Spotting Flood-Damaged Cars

This car, hit by Hurricane Sandy’s storm surge, could presumably show up on an auction or used car lot in the coming months. E3 Spark Plugs offers tips on spotting flood-damaged vehicles. As towns hit by Hurricane Sandy begin what may be a long and arduous recovery, victims will be looking for ways to get back on their feet financially. Unfortunately, a few less scrupulous individuals will find ways that cause further victimization. And among the common tactics is selling flood-damaged vehicles, passing them off as strong, clean rides. Buying one of these cars saddles victims with a load of trouble. Flood water is an abrasive mix of water, dirt and other contaminates that can seep into every crack and crevice of a vehicle. Upholstery and carpet is ruined – but...

February 4, 2015
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Team E3 Racing Revs Up Again December 1

Attention Racers! E3 Spark Plugs is getting ready to launch their Team E3 Racing 2013 Sponsorship Contest on December 1st. Do you have what it takes to be on the team? We’re looking for up-and-coming racers and crew who want to rev up their pro racing careers. If that describes you, this is your chance to be one of 12 first place winners and receive $500 in cash, 16 E3 Spark Plugs, official apparel and decals for you and your team. So how do you enter? First, make sure you are a fan of the E3 Spark Plugs Facebook Fan Page. Check our page often to get all of the details and be ready to enter when the contest goes live December 1. Want to meet a few current Team E3 Racing winners? Visit our blog and click the “Team E3 Racing” category link in the sidebar to the...

February 4, 2015
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E3 Spark Plugs Geeks Out Over Kia Motors’ “Justice League??? Line of Cars

Kia Motors and DC Comics unveiled a collection of cars inspired by Justice League superheroes at the recent SEMA Show. Here at E3 Spark Plugs, we’re bona fide gearheads. But we admit we’re also a little on the geek side. So we we’re a tad beside ourselves with Kia Motors’ unveiling of a line of tricked-out rides inspired by DC Comics’ Justice League. Kia and DC Comics joined forces to debut the cars at the recent 2012 SEMA Show. The collection includes five cars, each representing a different Justice League member based on their personality and key attributes: The Batman-inspired Optima, Flash Forte Koup, Aquaman Rio 5-door, Cyborg Forte 5-door, and Green Lantern Soul. California’s West Coast Customs, RIDES and Super Street created the designs. But...

February 4, 2015
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E3 Spark Plugs’ Picks – Best Bond Cars

James Bond’s Aston Martin DB5 debuted in 1965′s “Goldfinger,” starring Sean Connery as Agent 007, and appears in the new “Skyfall” featuring Daniel Craig. In the newly released Skyfall, Agent 007′s longtime favorite – and one of ours here at E3 Spark Plugs – his Aston Martin DB5, makes yet another appearance in the decades-long James Bond film franchise. Debuting in 1964′s Goldfinger, the sleek silver stunner also graced the screen in Thunderball, GoldenEye, Tomorrow Never Dies and Casino Royale when Bond, played by Daniel Craig, wins the car back in a poker game with Alex Dimitros, an Albanian chess prodigy and villain. The Goldfinger original was the first production DB5 built and underwent a gadget-heavy transformation by...

February 4, 2015
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E3 Spark Plug Recommends Skyfall – Freestyle Motocross Star Robbie “Maddo??? Maddison Impresses

Daniel Craig plays it cool in this scene from the latest James Bond flick, Skyfall. But it’s stunt double Robbie “Maddo” Maddison that makes 007 look good in action. While 007 and the beautiful Bond Girls are the obvious stars of any James Bond flick, E3 Spark Plugs will be eyeing another performer in the new film, Skyfall, as well. None other than Robbie “Maddo” Maddison, Australian Freestyle Motocross star, doubles as cinema’s favorite spy in a particularly impressive scene. About a quarter of the way into the film, Maddison appears in a motorcycle chase scene that takes place along the nerve-wrackingly narrow roofline walkways of an Istanbul marketplace. Practice took place in an ex-military test facility filled with dirt piles that recreated...

February 4, 2015
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Will Insurance Companies Come Through for Hurricane Sandy Victims?

Are you covered for Hurricane Sandy’s damage to your vehicle? E3 Spark Plug sheds some light. Was your vehicle a victim of Hurricane Sandy? And are you wondering if your insurance company will pay up? E3 Spark Plugs offers a few pointers. The first thing to know is whether your auto insurance policy has comprehensive coverage. If so, you’re likely in luck. That’s because comprehensive coverage differs from liability and collision coverage in that it’s specifically designed for storm damage, theft and vandalism. While nearly all states require liability insurance (which pays for damage to other vehicles in the event of an accident that’s deemed your fault), many do not mandate collision (which covers damage to your car) or comprehensive coverage. So, if...

February 4, 2015
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E3 Named Official Spark, Glow Plugs of NHRA

It’s official! E3 Spark Plugs’ spark and glow plugs are now the official plugs of the National Hot Rod Association (NHRA). The multi-year sponsorship agreement revs up in 2013. It means you’ll see the E3 logo in NHRA advertising, promotional and point-of-purchase materials, and on product packaging. From the tracks and pits at the NHRA Mello Yello Drag Racing Series events, you’ll see our signs and crazy inflatables, and we’ll be incorporated into advertising via NHRA’s multimedia outlets and commercial inventory in the ESPN2/ESPN2HD broadcasts. “We at E3 are very excited to be the official spark plug and glow plug of NHRA. Our customers and the NHRA fan are all about power and performance, something we understand completely,” said Todd...

February 4, 2015
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E3 Spark Plugs’ SEMA Show Highlights

Mach 40 at the 2012 SEMA Show. Photo by Scott Jacobs for Edmunds. It’s arguably the most coveted ticket in town. The annual SEMA Show features the latest and greatest in specialty and aftermarket automotive equipment and is open only to confirmed industry pros – though each year a few wily wannabes are busted attempting to sneak past the gates with fake press badges. For those who make it inside whether legitimately or on the sly, the sights are definitely worth the effort. This year, E3 Spark Plugs hosted a booth among the 11 miles of aisles packed with niche market products including light truck, street rod, wheel/tire, restoration, on-board technology, street performance, off-road, restyling, racing, mobile electronics, import/sport compact performance, powersports and...

February 4, 2015
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