E3 Spark Plugs’ Picks – Best Bond Cars

James Bond’s Aston Martin DB5 debuted in 1965′s “Goldfinger,” starring Sean Connery as Agent 007, and appears in the new “Skyfall” featuring Daniel Craig. In the newly released Skyfall, Agent 007′s longtime favorite – and one of ours here at E3 Spark Plugs – his Aston Martin DB5, makes yet another appearance in the decades-long James Bond film franchise. Debuting in 1964′s Goldfinger, the sleek silver stunner also graced the screen in Thunderball, GoldenEye, Tomorrow Never Dies and Casino Royale when Bond, played by Daniel Craig, wins the car back in a poker game with Alex Dimitros, an Albanian chess prodigy and villain. The Goldfinger original was the first production DB5 built and underwent a gadget-heavy transformation by...

February 4, 2015
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E3 Spark Plug Recommends Skyfall – Freestyle Motocross Star Robbie “Maddo??? Maddison Impresses

Daniel Craig plays it cool in this scene from the latest James Bond flick, Skyfall. But it’s stunt double Robbie “Maddo” Maddison that makes 007 look good in action. While 007 and the beautiful Bond Girls are the obvious stars of any James Bond flick, E3 Spark Plugs will be eyeing another performer in the new film, Skyfall, as well. None other than Robbie “Maddo” Maddison, Australian Freestyle Motocross star, doubles as cinema’s favorite spy in a particularly impressive scene. About a quarter of the way into the film, Maddison appears in a motorcycle chase scene that takes place along the nerve-wrackingly narrow roofline walkways of an Istanbul marketplace. Practice took place in an ex-military test facility filled with dirt piles that recreated...

February 4, 2015
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Will Insurance Companies Come Through for Hurricane Sandy Victims?

Are you covered for Hurricane Sandy’s damage to your vehicle? E3 Spark Plug sheds some light. Was your vehicle a victim of Hurricane Sandy? And are you wondering if your insurance company will pay up? E3 Spark Plugs offers a few pointers. The first thing to know is whether your auto insurance policy has comprehensive coverage. If so, you’re likely in luck. That’s because comprehensive coverage differs from liability and collision coverage in that it’s specifically designed for storm damage, theft and vandalism. While nearly all states require liability insurance (which pays for damage to other vehicles in the event of an accident that’s deemed your fault), many do not mandate collision (which covers damage to your car) or comprehensive coverage. So, if...

February 4, 2015
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E3 Named Official Spark, Glow Plugs of NHRA

It’s official! E3 Spark Plugs’ spark and glow plugs are now the official plugs of the National Hot Rod Association (NHRA). The multi-year sponsorship agreement revs up in 2013. It means you’ll see the E3 logo in NHRA advertising, promotional and point-of-purchase materials, and on product packaging. From the tracks and pits at the NHRA Mello Yello Drag Racing Series events, you’ll see our signs and crazy inflatables, and we’ll be incorporated into advertising via NHRA’s multimedia outlets and commercial inventory in the ESPN2/ESPN2HD broadcasts. “We at E3 are very excited to be the official spark plug and glow plug of NHRA. Our customers and the NHRA fan are all about power and performance, something we understand completely,” said Todd...

February 4, 2015
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E3 Spark Plugs’ SEMA Show Highlights

Mach 40 at the 2012 SEMA Show. Photo by Scott Jacobs for Edmunds. It’s arguably the most coveted ticket in town. The annual SEMA Show features the latest and greatest in specialty and aftermarket automotive equipment and is open only to confirmed industry pros – though each year a few wily wannabes are busted attempting to sneak past the gates with fake press badges. For those who make it inside whether legitimately or on the sly, the sights are definitely worth the effort. This year, E3 Spark Plugs hosted a booth among the 11 miles of aisles packed with niche market products including light truck, street rod, wheel/tire, restoration, on-board technology, street performance, off-road, restyling, racing, mobile electronics, import/sport compact performance, powersports and...

February 4, 2015
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E3 Spark Plugs Wishes You a Safe and Happy Halloween – On and Off the Roads

Halloween is meant for spooky fun. But impaired drivers and excited trick-or-treaters make it one of the most dangerous nights on the highways and residential streets. Across the country, children, teens and adults will be out on the highways and residential roadways celebrating Halloween. It’s a fun, fantastical time of year. But it can quickly turn into a real-life horror story for drivers and trick-or-treaters. The statistics are scary. Upwards of 60 percent of highway fatalities involve drunk drivers on Halloween night. And four times as many children between five and 14 are killed while walking on Halloween night compared to an average evening, according to the Centers for Disease Control. E3 Spark Plugs offers a few Halloween safety tips: Designate a driver: If...

February 4, 2015
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E3 Spark Plugs’ Haunted Car Flick Picks for Halloween 2012

Love creepy, campy horror movies with gags, gore and great rides? “Monster Man” is one of E3 Spark Plugs picks for frightfully fun Halloween flicks. Halloween brings out the crazy costumes and harrowing horror films. But it’s not just houses that are haunted. Some of the best creepy, campy and downright funny fright flicks feature cars hell-bent on devilish destruction. Here are a few of E3 Spark Plugs‘ top scary car flick picks for this Halloween season, starring a classic hearse, a monster-driven monster truck, an 80s-tastic streetcar and a shape shifter than can take on just about any automotive form. Super Hybrid, 2011: When a mysterious, sleek black car is brought into the Chicago police impound garage after a deadly late-night accident, the on-call...

February 4, 2015
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Motorcyclist Gets Back the One that Got Away – His ’58 Harley Davidson

Ed Church got back the one that got away – the 1958 Harley Davidson motorcycle he reluctantly sold three decades ago. Here at E3 Spark Plugs, we love a great reunion story. But for Ed Church and his beloved 1958 Harley Davidson motorcycle, it’s the reunion that almost wasn’t. Church bought his Harley, which he described as “the most beautiful think I ever saw,” back in the late 1960s when he was a high school sophomore in Montana. This was back in the day when the choices were limited to Harleys and Indians and “the whole rite of passage as a young man was trying to start one,” Church says. He proudly rode his Harley for 13 years before change arrived in a tiny, pink package. The birth of his daughter forced the sale of his beloved bike...

February 4, 2015
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What Might Have Been – Ford’s Experimental “Wrist-Twist???

In 1964, Ford tested an experimental “Wrist-Twist” steering system that just might have replaced the steering wheel. E3 Spark Plugs loves finding vintage car tidbits, and this one is a doozy. In 1965, Ford tested a concept car that just might have fundamentally changed driving forever.  Designed by a former missile engineer, the experimental Mercury Park Lane replaced the boring ol’ steering wheel with two five-inch metallic rings mounted on a two-pronged stick. Dubbed the Wrist-Twist Steering Control, the system promised improved steering, better visibility and comfort features like armrests for each of the rings, making sitting in the driver’s seat feel a lot more like sitting in “your favorite easy chair.” In a promotional video promoting...

February 4, 2015
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E3 Spark Plugs Digs Florida, Georgia Fan-Mobiles Showing up for “World’s Largest Outdoor Cocktail Party???

Here in Northeast Florida where E3 Spark Plugs is headquartered, blood runs red and black, orange and blue. Locals are gearing up for the annual Florida-Georgia game this weekend. Ok, formally, it’s the 2012 Georgia vs. Florida Football Classic this year. The name flip-flops according to which team won the last game. It’s a pigskin rivalry that’s continued for over a century and one of the few that has its own Wikipedia page. The game between the University of Florida Gators and the University of Georgia Bulldogs has been played nearly every year since 1915, though the rivalry can be traced back to 1904 between UGA and one of UF’s predecessor institutions. And since 1933, it’s been held in Jacksonville every year but two, making it one of the few...

February 4, 2015
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