Ron Howard’s “Rush??? Chronicles Fiery Formula One Rivalry between Lauda, Hunt

Ron Howard’s new movie, “Rush” follows the friendship and rivalry between Formula 1 racers Niki Lauda and James Hunt. This month marks 36 years since the legendary 1976 German Grand Prix that nearly took the life of Formula 1 great Niki Lauda. And filmmaker Ron Howard is in post production on Rush, a feature film that recreates that fateful day and chronicles the storied rivalry between Lauda and fellow racer James Hunt. Set against the sexy, speed-crazed golden age of Formula 1 in the 1970s, the $65 million biopic details the “great sporting rivalry between handsome English playboy James Hunt, and his methodical, brilliant opponent Niki Lauda,” reads IMDB.com. “The story follows their distinctly different personal styles on and off the track,...

February 4, 2015
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E3 Spark Plugs Digs Crazy, Pushup Performing Olympics Bus

Sculptor David Cerny attached a set of giant robotic arms to a 1957 double decker bus to celebrate the London Olympics. Like the rest of the world, we here at E3 Spark Plugs had a blast watching coverage of the London Olympics and cheering for the athletes representing the U.S.A. But we have to admit, we still keep going back to pics of one crazy Olympic promotional ride – Czech artist David Cerny’s pushup performing double-decker bus dubbed “London Booster.” For many, the image of a bright red double-decker is as synonymous with thoughts of London as the sight of Big Ben, Buckingham Palace or the London Bridge. But we’ve never seen a bus like this one. To celebrate the 2012 Olympics, going on in London through August 12, Cerny attached a set of giant,...

February 4, 2015
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Meet Team E3 Racing Winner James Luckett

Officer James Luckett of Romeoville, IL races for a good cause. Make that Officer Luckett.” This Team E3 Racing winner is a Romeoville, Illinois police officer. He may issue you a ticket for speeding down the highway during the day, but come the weekend, he’s speeding down the raceway himself, in hot pursuit of a good cause. “I use my car and status as a police officer to reach out to young people and get them to ‘make the trip to the strip’ and not to race illegally on the street,” he says. Luckett participates in exhibition and high school races via Beat the Heat, a nonprofit organization comprised of police officers and firefighters nationwide who conduct educational programs using marked emergency vehicle drag cars. Program goals...

February 4, 2015
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Three Persistent Tire Myths Deflated

Trust your TPMS? Convinced your tire’s gonna explode? E3 Spark Plugs deflates a few tire myths. Tires just might be the most important safety and handling feature on your vehicle. But they’re also the subject of a few persistent myths that can reduce their effectiveness. E3 Spark Plugs shares the top three tire myths and the real-info that debunks them: Myth: “I don’t have to worry about checking my tire pressure because my tire pressure monitoring system (TPMS) does it for me.” Real Deal: Actually, TPMSs are kind of like your slacker roommate who doesn’t get around to telling you the microwave oven’s busted until after you open your frozen lasagna dinner box. They’re not required to issue that warning ping until your tire pressure is...

February 4, 2015
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Meet Team E3 Racing Winner Jeremy Higgins

Jeremy Higgins got hooked on dirt bike racing at age three when his dad surprised him with a PW50 dirt bike. Nineteen-year-old Jeremy Higgins has been slinging dirt since age three when his father surprised him with a PW50 bike. “From the beginning, I was attracted to it,” Higgins recently told reporters. “I had the training wheels off my PW50 before they came off my bicycle. After a year or two of riding around the yard with my dad, he took me to my first race. Ever since then, I’ve been hooked.” Today, he’s owning the competitive flat track racing scene and, as part of the Project K Racing team, has been instrumental in developing KTM’s flat track machines. The Bergen, NY native turned pro in 2008 and earned his national number as an Expert...

February 4, 2015
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Pre-Production Revs Up on Need for Speed Movie

= Actor Taylor Kitsch reportedly is in talks for the lead role of the new “Need for Speed” film based on the game franchise and set for release early 2014. Have you heard the news? Steven Spielberg’s DreamWorks has partnered with Electronic Arts to produce a film based on the Need for Speed video game franchise. We here at E3 Spark Plugs have already marked our calendars for the February 7, 2014 release. The franchise’s original game, The Need for Speed, hit gaming store shelves in 1994, giving gamers a glimpse of life behind the street racing wheel. EA teamed up with Road & Track magazine to create amazingly realistic  features based on precise vehicle data. For instance, sound was developed to accurately mimic sounds made by particular...

February 4, 2015
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Meet Team E3 Racing Winner Darryl Barrett

Team E3 Racing winner Darryl Barrett has been involved in racing since age four. With three decades in competitive racing, Stanley, NY’s Darryl Barrett proved a natural for Team E3 Racing. He’s a member of Gorham, New York’s Asylum Motorsports Group and has been involved in every facet of racing since the age of four. He’s been a driver, crewmember, crew chief, engineer and owner and has worked with several successful racing teams over the course of his career. For the last 30 years, Barrett’s racing career has run the full gamut from microds to karts to micro sprints to street stocks to modifieds. Over the years, he’s racked up more than 250 wins including 17 track championships and two national titles. He races in the Grand-Am and the Sports Car...

February 4, 2015
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E3 Spark Plugs Recommends: “Wagonmasters???

Studebaker Lark Wagoneer Back in the day, you probably sunk down below window level, praying that your super cool friends wouldn’t see your mom was dropping you off at school / the ballpark / the skating rink / the mall in the family station wagon. Lame! But fast forward a decade or two and the power of nostalgia kicks in, transforming the station wagon of your childhood from a thing of shame to a thing of beauty.   Okay, so maybe “beauty” is a stretch for some models. But over the decades, station wagon enthusiasts continue to sing the praises of this uniquely American vehicle that started out not as a family ride, but a track-bound workhorse. And now, there’s a documentary to help spread the love. Produced by students of the Documentary Film Program at...

February 4, 2015
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Coolest Concept Travel Trailers We’d Like to See on the Road

Robert Williams ForFreedom Caravan Concept Travel Trailer Summertime means road trip time. And for many, those cross-country road trips aren’t spent in a series of hotel rooms. They’re spent in RVs and travel trailers – wheeled homes-away-from-home. Just like car makers, manufacturers of RVs and travel trailers release concept designs of units that may or may not ever make it to market. In any case, they’re always fun to see. E3 Spark Plugs scoured the Internet and found a few of those concepts we’d love to take on the road. 252 Degree Radius Travel Trailer: This one is just what the name says. The somewhat triangular shaped trailer opens up to a 252-degree radius, revealing double-walled, open-air rooms in bright colors. Only trouble is, we’re...

February 4, 2015
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Meet Team E3 Racing Winner Jacob “Camokid??? Putman

Jacob "Camokid" Putman is Team E3 Racing's youngest winner. Team E3 Racing’s littlest winner yet clearly has a big future ahead of him in professional racing. Jacob “Camokid” Putman of Centreville, VA is a two-year veteran in kid kart racing – and he’s only six. Putman first hit the competitive tracks running the Kid Kart race at Old Dominion Speedway in Manassas, Virginia at the tender age of four. His performance in that very first race proved a told-ya-so moment for Putman, putting to rest any skepticism about the boy’s commitment to and talent for racing. Track officials were so impressed that they encouraged Putman’s parents to immediately move him up to Kid Kart 2, affording their son the opportunity for a tougher challenge and better...

February 4, 2015
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