E3 Spark Plugs Asks – Is New Off-Roading Event the Toughest Yet?

King of the Motos must might be the toughest off-road motorcycle challenge yet. Photo by Dirt Rider Magazine. Here at E3 Spark plugs, we’ve seen a lot of crazy off-roading excursions and competitions. But this one really got our engines racing. Last week, 21 brave, or just plain naïve riders suited up for the inaugural King of the Motos motorcycle race. When the mud stopped flying, the rocks stopped rolling and the dust settled, only six were left standing. The grueling 65-mile race took three hours to complete and sent competitors across sand-filled washes, through largely impassible boulder fields and over massive hills throughout the Johnson Valley OHV (off-highway vehicle) terrain in Lucerne Valley, California. It’s a new addition to the Griffin King of the...

February 2, 2015
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Want to keep your ride safe from thieves? E3 Spark Plugs and the NICB offer a few tips

Each year, the National Insurance Crime Bureau (NICB) releases statistics on the most popular makes and model of cars among car thieves. Of course, even if your ride isn’t on the most-at-risk list, it still may be a target for thieves. E3 Spark Plugs and the NICB offer a few tips on keeping your car in your driveway and out of a thief’s garage or chop shop: Don’t rev and run: You’d think this one would be a no-brainer. You’d be wrong. Statistics show that half of all stolen cars are easily lifted because they’re left unlocked and/or running while you make a quick run to the ATM or to the mailbox. Cold mornings present a huge opportunity for thieves, too. How many times this past winter did you start your car so it could warm up while you ran back...

February 2, 2015
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E3 Spark Plugs Lauds New NICB Annual Study Focusing on Hot Mustangs

Proud owner of a Ford Mustang? You'll want to see the NICB's recently released Hot Wheels Classics report. And by hot, we don’t mean sleek and sexy. We mean stolen. Swiped. Jacked. Gone in 60 seconds, and not in the good way. For over 25 years, the National Insurance Crime Bureau (NICB) has published its annual Hot Wheels report, pinpointing America’s 10 most stolen vehicles of each year – something we here at E3 Spark Plugs watch for each January. But 2012 marks the first year that it’s published a Hot Wheels Classics report focusing on a particular make and model. What better choice for a debut than the Ford Mustang, arguably America’s most iconic muscle car? Researchers made some surprising conclusions. While conventional thinking would place newer...

February 2, 2015
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E3 Spark Plugs Top Picks: Valentine’s Day Gifts for the Car Buff You Love

Imagine you and your lover behind the wheel of this for Valentine's Day! Photo credit: ben smith / Shutterstock Hey slackers! Got your Valentine’s Day gifts yet? If not, E3 Spark Plugs has a few lovely ideas for the car buff who stole your heart. They range from the practical to the pricey, but they’re all a romantic little something that any auto enthusiast will love. Gearshift bottle stopper: No doubt the wine and champagne will be flowing tonight. So this bottle stopper designed after a 5-speed gearshift will come in handy immediately. Made with stainless steel and a cherry wood knob, it’s available online from the Wine Enthusiast. Seatbelt totes: If the car lover you love is also a lover of all things eco-friendly, he or she will love a selection from...

February 2, 2015
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E3 Spark Plugs Recommends Chicago Auto Show – the Nation’s Oldest

A scene from the 1903 Chicago Auto Show. The event debuted in 1901 and is the nation's oldest auto show. Heads up, Chicago-area fans. E3 Spark Plugs has its eye on the 2012 Chicago Auto Show running February 10-19. Did you know it’s the nation’s oldest? The inaugural Chicago Auto Show revved up in 1901. General admission to the show was just 50 cents and patrons watched then new “horseless carriages” take spins on a wooden track that surrounded the Coliseum exposition hall’s main floor. The attraction’s main goal apparently was to help dispel public apprehensions and convince locals that motor vehicles were safe and easy to handle. At the helm was Sam Miles, editor of Motor Age magazine and the man who would become known as the father of the modern...

February 2, 2015
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Milhouse Museum to Auction Off Entire Collection – Including Some Amazing Vintage Automotive Treasures

1937 Cadillac Sixteen Custom Phaeton expected to fetch upward of $1 million at the auction of the Milhous collection later this month in Boca Raton. If you’re a true connoisseur of all things vintage automotive, E3 Spark Plugs urges you to mark your calendars for a trip to Boca Raton, FL February 24-25. That’s when RM Auctions and Sotheby’s will sell off upwards of 1,100 lots of amazing and rare antiques including toys, player pianos, jukeboxes, guns, Tiffany lamps and massive chandeliers collected over the past four decades by the Milhous brothers, Robert and Paul. But the real Milhous treasures are the gorgeous vintage cars. In 1959, Paul Milhous made the first fateful purchase of a player piano, followed by dozens of rare and unique musical instruments. During...

February 2, 2015
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E3 Spark Plugs’ Fave Sights at the Washington Auto Show

Toyota's FCV-R Hydro concept car is a lean, mean machine and an example of hydrogen-fueled vehicles set for production in coming years. The Washington Auto Show started January 27 and won’t wrap up until Sunday. But E3 Spark Plugs has already seen enough fun stuff to declare the event a success. Here’s a few of our top sights: Toyota’s FCV-R Hydro concept car: This sleek sedan designed to run on hydrogen has seating for four and impressive luggage space, thanks to the housing of the fuel cell beneath a specially designed body shell. The company aims to launch a fuel cell vehicle by 2015. Vintage ponies: A whole lineup of vintage Ford Mustangs proved a scene stealer for the classic muscle car-loving show-goers. Famous faces: President Barack Obama stopped by for...

February 2, 2015
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E3 Spark Plugs Congratulates Colten Moore, Heath Frisby on Winter X Games Wins

  Heath Frisby wins gold and makes history with the first ever front snowmobile flip at the 2012 Winter X Games. Photo by Mark Kohlman/ESPN. E3 Spark Plugs sends big props to Colten Moore and Heath Frisby for their winning rides at the Winter X Games, which wrapped this weekend in Aspen, Colorado. Moore took the gold in the Snowmobile Freestyle event. And Frisby added a second Snowmobile Best Trick gold medal to his collection of seven Winter X Games medals. Both wins were surprises. Many fans were shocked to see Moore make it into the finals, after a spectacular crash during the first heat of the elimination round. He let go of a double crab in midair and hit the ground, ducking his head and flipping onto his back in the nick of time. Chalk it up to the impressive aerial...

February 2, 2015
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Do YOU Have What it Takes to Make Team E3 Racing?

Got what it takes to join Team E3 Racing? Zoom over to the E3 Spark Plugs Facebook fan page and find out. If you’re an up-and-coming motorsports racer, why not put the power of E3 in your ride and on your back? Starting February 1, here’s your chance to be part of Team E3 Racing! Over the next three months (Feb-April), we will award four WINNERS from each tier listed below a Race Sponsorship and load them up with Official Team E3 Racing Sponsorship Prizes! Tier 1: 12 Fans win $500 cash, 25 E3 Spark Plugs and Official E3 Race Day Gear/Decals Tier 2: 12 Fans win one (1) Set of up to 8 Plugs and Official E3 Race Day Gear/Decals Tier 3: 12 Fans win Official E3 Race Day Gear and Decals In addition to being officially sponsored by E3 Spark plugs, being a part of Team E3...

February 2, 2015
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E3 Spark Plugs’ Top Tips for Buying a Classic Car

Got your heart set on buying a classic car? E3 Spark Plugs offers tips for finding, buying and maintaining the perfect classic. It’s the dream of many a gearhead – to own a beautifully restored classic car. If that’s on your list of goals to accomplish this year, you’d better start doing some homework now. There is much to consider when making such an investment (and a classic car purchase really should be seen as an investment). So, E3 Spark Plugs offers its top tips to make sure your classic car dream doesn’t turn into a financial and mechanical nightmare. First, decide what car you want and how you’ll be using it. Do you want to tool around town daily in that ’66 Mustang or maintain its pristine showroom condition for entry into classic...

February 2, 2015
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