Investment Strategies to Attract Millennials

It's not a secret that the technology in our vehicles is becoming more complex and more integrated with the driving experience every day. From WiFi hotspots and Bluetooth connectivity to built-in GPS and advanced safety features, many of us feel like we're driving around in a giant smartphone. This isn't the fault of the industry, it is simply giving the market what it demands and battling fierce competition to be the first-to-market. This increased demand and competition seems to have split the thinking of U.S.-based auto manufacturers. On one side of the table are companies like General Motors and Ford who are working diligently to attract Silicon Valley talent to the Motor City. Billions of dollars are being spent to renovate and invigorate Detroit to make it appealing to...

May 12, 2017
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Roush Brings 150 New Jobs to Detroit

In a May 9th press release, Roush Industries announced the opening of a new technical center based in Oakland County, Michigan. The center will be dedicated to the designing and developing systems for electric, hybrid, and self-driving vehicles. These systems will include both battery and propulsion systems as well as software advancements and data analytics. “Roush is committed to expanding our engineering and analytical services both geographically and technologically,” said Evan Lyall, CEO of Roush Enterprises. “We’re well known for the breadth and depth of our automotive product development capabilities, and our new Troy Technical Center allows us to further support the transportation, military and mobility industries.” Though about 20 of the...

May 12, 2017
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Lucas Oil Pro Motocross Championship Kicks Off in Two Weeks

If you're an E3 Spark Plugs motorcycle racing fan, the 2017 Lucas Oil Pro Motocross Championship will start in two weeks with first of twelve events slated for the Hangtown Motocross Classic outside Sacramento CA on May 20th. For the third consecutive year, the series' final round will be the Ironman National in Crawfordsville IN. This year will see the Lucas Oil outdoor championship returning to the nation's most historic tracks including Glen Helen, Thunder Valley, High Point, Red Bud, Southwick, Washougal, Budds Creek and Unadilla. Click for the 2017 Pro Motocross Schedule. The 2017 Lucas Oil Pro Motocross series promises to be one of the best outdoor seasons ever. Saturday night in Las Vegas, the indoor supercross season ended in spectacular fashion. Although the 250cc West...

May 8, 2017
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NHRA Racing Doesn't Get Any Better...

Most sanctioning bodies are focused on making changes to their sport that will add to the "fan experience." In drag racing, pit road is now accessible to fans who can watch teams as they prepare for every run. Drivers are now responsible for conducting autograph sessions as well as pleasantly engaging with fans and media, even on days when things aren't going that well. But, what has come from this fan-centric attitude is the best racing in the history of the sport. Although the John Force racing Chevrolet Camaro SS Funny Car doesn't look like anything you'll see on the showroom floor, fans are rallying behind manufacturer's again and pulling for one brand over another. So, who is responsible for the great drag racing that fans are seeing weekend after weekend? The answer is...

May 8, 2017
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Wonder Woman Danica Patrick Helps Pets

As one of the most accomplished women racers in history, Danica Patrick has earned a nickname over the years, Wonder Woman. The title became more official on NASCAR's Race Hub show as the new Wonder Woman paint scheme for her car was revealed. Patrick will be racing the new Wonder Woman themed #10 car at the Kansas Speedway on May 13th as well as the Monster Energy All-Star Open in Charlotte. The team did a fantastic job on the car as it features the classic Wonder Woman logo emblazoned across the front of the hood with actress Gal Gadot in full costume above. Upon hearing the news, the original Wonder Woman, Lynda Carter, took to Twitter saying "Gotta love it! She's fabulous. Can you imagine how difficult it was to attain this success? Boss." Car sponsorship is shared with One Cure,...

May 4, 2017
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Side by Side by Side by Side... and Very Fast!

Everyone in the pits at the zMAX Dragway was talking about the mental challenge that racing four wide brings to the NHRA Mello Yello Drag Racing Series. It truly is a special race that pits driver against driver against driver against drive once a year in Concord, NC. There is an all out shootout for points and prize money and the fans love the unique format as well as the raceway known as the "Bellagio of Dragstrips". At the four-wide event, there are plenty of amentities. Every ticket is a pit pass giving fans direct access to the race teams between rounds and to scheduled autograph sessions where they can engage with their favorite driver. After the first two days of qualifying, Clay Millican in Top Fuel, Courtney Force in Funny Car and last weekend's winner Jeg...

May 1, 2017
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NASCAR's Most Popular Driver to Retire at Season's End

Exactly what happens when a racecar driver decides to retire? If the recent retirements of Jeff Gordon from NASCAR's Cup series and Jensen Button from Formula 1 are indicators, they take a few months off then crawl behind the wheel of someone else's ride. So, don't expect Dale Earnhardt Jr. to disappear into the sunset after the final race of 2017 Monster Energy Cup season. In fact, during his retirement address, the 42-year old announced that he would be behind the wheel of a JR Motorsports Xfinity car a couple times next season. Now in its 15th year of NASCAR competition, JR Motorsports has provided Earnhardt with a perfect environment to work with younger drivers entering the sport. As a third generation driver and team owner, it was inevitable that Dale Jr. would follow in the...

April 27, 2017
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2017 AMA SX Season Features Closest Racing in Years

Every round of the 2017 Monster Energy Supercross becomes more important than the last as the top riders in the world compete for precious points in both the 250SX and 450SX class. Each year the indoor motorcycle series opens in Anaheim, CA, before traveling around the U.S. and culminating at the championship round in Las Vegas. This year, the series featured a stop across the border in Toronto, Canada. To help riders work their way up the AMA supercross ladder, the 250SX indoor dirt bike championship is divided into the East and West Divisions. This allows twice as many young riders to compete in eight regional races with the top riders advancing to Las Vegas for a spot in the Davey Coombs Sr. Memorial East-West Shootout. Although the 250SX East is still to be decided this weekend in...

April 25, 2017
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NHRA Driver Receives Award from NASA

On April 20th, while on tour of NASA's facilities in Houston, Mac Tools Toyota Top Fuel dragster Doug Kalitta was awarded a special honor. Kalitta Charters, Doug's company, has a longstanding history of working with NASA. The company ensures safe transportation of hardware, experiments, and team members after landing from trips to the International Space Station. “It is an honor to receive such an award from NASA due to my work with them in space station experiment deliveries,” said Kalitta. “NASA does very interesting experiments in space, and it is an honor to be a small part in making that successful.” The award itself is very unique in that it includes an ISS mission patch which was flown on the final Space Shuttle flight, STS-135, in 2011. “One of...

April 24, 2017
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Butner Gets First Pro Stock Win at Baytown

In his seventh final-round appearance, and first since Seattle 2015, NHRA driver Bo Butner earned the first Pro Stock win of his career at Royal Purple Raceway in the NHRA SpringNationals at Baytown, TX. Veteran driver Jeg Coughlin Jr. laid down a 6.557 pass at 210.70 mph on Friday as fast qualifier in his JEGS.com/Elite Performance Camaro. Before taking down Coughlin Jr. in the final round, Butner had eliminated Allen Johnson and Greg Anderson. On Sunday, Butner put up a 6.550 second run at 212.26 mph in his Jim Butner's Auto Chevrolet Camaro to claim the victory. Funny Car Finals to Capps Courtney Force looked to turn her season around at Baytown as the number one qualifier Saturday at 30th annual NHRA SpringNationals. But, fellow John Force Racing teammate Robert Hight eliminated...

April 24, 2017
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