Traxxas Off-Road RC Trucks Take on GEICO AMA EnduroCross Presented by E3 Spark Plugs

Headed to round five of the GEICO AMA EnduroCross Series presented by E3 Spark Plugs this Halloween weekend? You’re in for a real treat. Traxxas, the company known as the “Fastest Name in Radio Control” will tear up the EnduroCross track with its award-winning Extreme Terrain Monster Truck. Not only will fans get to see whether the nation’s No. 1 brand R/C trucks can handle the toughest indoor motorsport terrain, they’ll get to take a virtual step into the driver’s seat. Traxxas mounts cameras in their trucks and puts them on the right out onto the tracks during race time for air on the company’s HDTV television programming. Summit RTR truck by Traxxas, the nation's top RCR vehicle maker. See Traxxas trucks in action at the GEICO AMA...

January 28, 2015
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Approaching 46th Birthday, Kurt Nicoll to Race GEICO AMA EnduroCross Presented by E3 Spark Plugs

Perhaps it’s because the view from behind his desk just can’t beat the flinging mud and screaming fans he’s accustomed to that Kurt Nicoll decided to boot up for Round 5 of the GEICO AMA EnduroCross presented by E3 Spark Plugs this Saturday, Oct. 30 at Denver’s National Western Complex. Dubbed “the toughest racing on two wheels,” EnduroCross combines elements of off-road racing with supercross-style settings featuring rocks, boulders, logs, sand, mud, water holes and obstacles such as giant tires. Motocross veteran Kurt Nicoll will race the GEICO AMA EnduroCross Saturday, Oct. 30, 2010. Nicoll, former KTM racing manager and current COO of Godfrey Entertainment (producers of films, TV series and documentaries primarily focusing on action and...

January 28, 2015
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CBS Sports to Air 2011 Lucas Oil Off-Road Racing Series Co-Sponsored byE3 Spark Plugs

CBS Sports and Lucas Oil Motorsports just announced a TV coverage package for racing fans who just can’t make it to the tracks to see the races in person. Lucas Oil and E3 Spark Plugs racing fans will see 11 hours or more of CBS Sports Spectacular programming – including extensive coverage of the Lucas Oil Off-Road Racing Series (2011 schedule just announced!) CBS generously granted Lucas Oil Motorsports a bank of fan-friendly television time slots so fans of all ages can catch the on-track action and follow the 2011 points chase from beginning to end. No worries about missing a race if you’re one of our younger racing fans with a school-day bedtime or a working fan with an early start to your work day. CBS promises conveniently scheduled coverage of the races from...

January 28, 2015
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Lucas Oil Off-Road Racing Series Co-Sponsored by E3 Spark Plugs Announces 2011 Schedule

Two rounds and the championship battle for the 2010 Lucas Oil Off Road Racing Series co-sponsored by E3 Spark Plugs remain, but many already are gearing up for next year’s racing schedule. Rounds 13 and 14 of this year’s season take place November 6 and 7 at the Las Vegas Motor Speedway, and the season-ender championship race event happens December 11 and 12 for the season titles in all classes plus the Rockstar Energy/Lucas Oil Challenge Cup. A shot from the 2010 Lucas Oil Off-Road Racing Series at Speedworld Off Road Park Sunday, September 26, 2010. With the 2010 season coming to an end, officials announced the 2011 schedule, which closely mirrors 2010′s thus-far successful run. The 2010 lineup featured favored familiar venues and brought record crowds. The...

January 28, 2015
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Meet Joe Cook: Spark Plug Collector Extraordinaire

  People collect the zaniest things from Pez dispensers to vintage Zippo lighters to toilet seats. And Joe Cook just might be king among spark plug collectors. His New Jersey basement museum collection boasts more than 2,400 spark plugs plus an exhausting amount of spark plug-related items including copies of more than 5,000 early patents, letterheads and envelopes from various spark plug companies, and marketing and promotional items. Over the century and a half that spark plugs have been around, they’ve been packaged in lead, wax and wax paper, wooden containers and decorative tins and accompanied by promotional items such as decals, matchbook covers, glassware and posters depicting Old Hollywood starlets. Cook has many of them. Spark plug collector Joe Cook holds...

January 28, 2015
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E3 Spark Plugs 75 Set for Saturday at the Lucas Oil-Rockstar Modified Series Championship

The Lucas Oil Modified Racing Series presented by Rockstar Energy Drink is down to its final 2010 event, including the E3 Spark Plugs 75. Each event of the 9-race series features 75 laps of green flag racing and doesn’t count yellow caution flag laps. It also features some of the most talented drivers on the scene today and boasts its own national television package. Topping fans’ predictions for the series champ are Jim Mardis and Tim Morse. Currently, Mardi s has just 8-point lead on Morse. But Morse, proprietor of Morse Performance Exhaust Systems, has an extra impetus to win. Earlier this month, someone broke into his Burbank, CA shop’s security fence and stoke his race car and trailer. It was a devastating blow, but fellow racers have come out of the woodworks...

January 28, 2015
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How to Replace Your Spark Plug Wires

The best spark plugs in the world won’t deliver if the sparkplug wires connecting them to your distributor cap aren’t up to par. Good spark plug wires are essential for reliable ignition performance. Bad ones will cause spark plug misfiring, hard starting (especially during rainy, cold or snowy weather), rough idle, hesitation when accelerating, poor fuel economy and increased hydrocarbon (HC) emissions. On 1995 and newer vehicles with OBD II Onboard Diagnostics, a bad wire-prompted misfiring may set a fault code and light up your “Check Engine” signal. Good spark plug wires are just as essential to ignition performance as your spark plugs themselves. If you’ve got any of these problems going on with your ride, inspect the sparkplug wires and look for...

January 28, 2015
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2010 Spark Plug Awards Honor Those with Real Spark

For us gearheads, a spark plug, of course, is “a device designed to fit in each cylinder of a gasoline-powered internal-combustion engine and to produce the electric spark for igniting the mixture of gasoline and air” (thank you, dictionary.com). But the term “spark plug” can take on a metaphorical meaning too, as evidenced by the plethora of “Spark Plug Awards” out there. Miss Montgomery County Fair Sara Crocks won the Miss Illinois County Fair Pageant’s “Spark Plug Award” for charm and enthusiasm. For instance, the Technology & Maintenance Council of American Trucking Associations’ highest honor, the Silver Spark Plug award, goes to trucking professionals who have made outstanding contributions to the improvement of...

January 28, 2015
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E3 Spark Plugs Co-Sponsors 4th Annual Lucas Oil Go Kart Shootout

E3 Spark Plugs is stoked to be a sponsor of the 4th Annual Lucas Oil Go-Kart Shootout set for November 5-7 at the Possum Kingdom Super Speedway in Belton, South Carolina. A $10,000 prize is up for grabs in the Lucas Oil Pro Class – the feature event of the weekend. But 20 other classes promise big payouts as well. All total, winning racers will take home more than $40,000 when the smoke clears. Presented by Earl Pearson, Jr., the Lucas Oil Go Kart Shootout debuted in 2007 and has grown by leaps and bounds in the number of participants and the amount of winnings. This year, the Lucas Oil Pro Class alone offers a guaranteed purse of $18,760. Race organizers also are offering several bonuses, including the E3 Spark Plugs Fast Time Award – $100 cash to the driver who sets the...

January 28, 2015
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E3 Spark Plugs Proud to Support Project G.R.E.E.N. Debut at Oktoberfest

E3 Spark Plugs racing fans attending Oktoberfest will get a real treat tonight as the Project G.R.E.E.N. racecar – touted as the world’s first environmentally responsible oval track race car – makes its track debut at Oktoberfest Racing Weekend.  G.R.E.E.N. is an acronym for Green Racing Experimental Engine Narrative and it’s a project of Circle Track Magazine, Argonne National Laboratory and the U.S. Department of Energy. Their goal: “To bring creativity back to short track racing,” Circle Track Editor Rob Fisher says.  “In the past racing was a proving ground for OEMs to test new parts and products that would eventually end up on passenger cars.  Lately, racing has become a quest for the level playing field which has hurt the...

January 28, 2015
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