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E3 Spark Plugs Digs the LA Auto Show Scene

E3 Spark Plugs Digs the LA Auto Show Scene

One of the many awesome sights at the 2012 LA Auto Show. The Los Angeles Auto Show is in full swing and a walk through the exhibit halls is like a theme park visit. If you’re in the area and can snag a ticket, E3 Spark Plugs highly recommends you stop by, but wear comfortable shoes and plan a full day. Topping news from the LA Auto Show are several high-profile debuts of some very cool rides, including the new Toyota RAV4, Subaru Forester, Porsche Cayman, Chevrolet Spark EV and Audi diesels. Do not miss the Porsche hall, the James Bond-preferred Aston Martins or the 2014 SLS AMG Black Series Mercedes-Benz. “This is what you get when we let our engineers just go wild and crazy,” said Rob Moran of Mercedes-Benz. “When it comes to the holiday wish list, it definitely falls in the naughty category.” Good to know if you’re looking for a Christmas gift sure to impress. If you’re in the market for a true power car, take a gander at the 2014 Jaguar XFR-S, Lexus LFA, N...

February 4, 2015


E3 Spark Plugs Recommends “Engines of Change” – a History in 15 Rides

E3 Spark Plugs Recommends “Engines of Change” – a History in 15 Rides

The 1912 Ford Model T Pickup’s chassis and truck bed were sold separately and bolted together by the dealer or customer. Yet, it’s among the most influential automobiles ever, as detailed in the new book, “Engines of Change.” When one is asked to name the most influential vehicle in automotive history, the matronly minivan likely doesn’t come to mind first. Pulitzer Prize-winning author Paul Ingrassia begs to differ. In his new book, Engines of Change, he lauds the quintessential soccer mom-mobile as having revolutionized the auto industry. The minivan “would help define the lifestyle of a generation, or at least the lifestyles of baby boomers who were into painting the nursery instead of painting the town,” Ingrassia writes. “All this would signal a shift in America’s love affair with the automobile from sleek cars to tall and burly trucks, a change that would resonate with America’s restless national psyche in the last two decades of the twentieth century...

February 4, 2015


Kelley Blue Book Rates Resale Values for 2013

Kelley Blue Book Rates Resale Values for 2013

The 2013 Toyota FJ Cruiser boasts the overall best resale value by Kelley Blue Book. A top consideration of car shoppers these days is the potential resale value of the ride they’re eyeing. E3 Spark Plugs users are smart shoppers. So, they’re undoubtedly familiar with Kelley Blue Book’s annual Official Residual Value Guide – a trusty aid in choosing a vehicle deal that will pay off not just today, but down the road, too. Compiled each year since 1981, the guide is an industry standard relied upon by financial institutions, governmental agencies and the automotive leasing community as well as individual buyers. And from the guide is gleaned a three-part list of vehicles on the market boasting the best resale rates among specific brands, vehicle categories and overall top resellers. The 2013 Kelley Blue Book Best Resale Value Awards recognize vehicles that best retain their value over the first five years (60 months) of new vehicle ownership. Awards are presented to top ...

February 4, 2015


Catching Up with a Few Team E3 Racing Winners

Catching Up with a Few Team E3 Racing Winners

Check out those awesome shirts! Team E3 Racing winner Dan Bunting and his ExtremePowerboatRacing.com crew recently set the APBA world record for for quarter-mile speed. Check out other recent Team E3 accomplishments and get ready for your chance to win. As we gear up for the next round, we’re catching up with a few winners from our inaugural Team E3 Racing class. Team E3 Racing winner Cody Erdmann entered his #52 Ford Mustang in the Track Competition – Dwarf Class at the 50th Anniversary O’Reilly Auto Parts World of Wheels in Milwaukee, Wisconsin and drove away with the Outstanding in Class award. While there, he made a generous donation to the Pinstripe Legends Art Auction, helping to raise more than $54,000 for cancer research at the Children’s Hospital of Wisconsin. On a fast track toward a pro racing career, Cody recently took second place in the Feature Race and the 2012 standings in the Slinger Super Speedway Championship series, winning the Top Qualifier of the ...

February 4, 2015


E3 Spark Plugs Sees a Crashed Car… and Naked People

E3 Spark Plugs Sees a Crashed Car… and Naked People

Well, they’re not totally naked. But now that we have your attention, we’ll explain. You see, one need not speed much over the posted limit to cause a devastating or deadly crash. Low-level speeding poses great risk as well. In fact, most accidents happen when at least one of the vehicles involved is traveling below the speed limit. And by some accounts, for every three additional three miles-per-hour, the risk of a crash doubles. But crash statistics don’t exactly make for exciting billboards. So, the Motor Accident Commission of South Australia came up with an eye-catching way to get the point across and encourage an overall reduction in speed. Enter body artist Emma Hack and 17 scantily-clad friends. Hack stacked the group of participants, all bodybuilders, athletes and acrobats with amazing strength, endurance and flexibility in the shape of a crash-damaged car. Once she had the shape down-pat, Hack applied up to five layers of paint on their bodies. Participants had t...

February 4, 2015


In the Market for a New Ride? E3 Spark Plugs Offers Tips on Spotting Flood-Damaged Cars

In the Market for a New Ride? E3 Spark Plugs Offers Tips on Spotting Flood-Damaged Cars

This car, hit by Hurricane Sandy’s storm surge, could presumably show up on an auction or used car lot in the coming months. E3 Spark Plugs offers tips on spotting flood-damaged vehicles. As towns hit by Hurricane Sandy begin what may be a long and arduous recovery, victims will be looking for ways to get back on their feet financially. Unfortunately, a few less scrupulous individuals will find ways that cause further victimization. And among the common tactics is selling flood-damaged vehicles, passing them off as strong, clean rides. Buying one of these cars saddles victims with a load of trouble. Flood water is an abrasive mix of water, dirt and other contaminates that can seep into every crack and crevice of a vehicle. Upholstery and carpet is ruined – but that’s the least of your problems. Engine computers, sensors and other electronics are susceptible to corrosion and can prove faulty, if not altogether fried. “Most vulnerable are the engine, transmission and dr...

February 4, 2015


Team E3 Racing Revs Up Again December 1

Team E3 Racing Revs Up Again December 1

Attention Racers! E3 Spark Plugs is getting ready to launch their Team E3 Racing 2013 Sponsorship Contest on December 1st. Do you have what it takes to be on the team? We’re looking for up-and-coming racers and crew who want to rev up their pro racing careers. If that describes you, this is your chance to be one of 12 first place winners and receive $500 in cash, 16 E3 Spark Plugs, official apparel and decals for you and your team. So how do you enter? First, make sure you are a fan of the E3 Spark Plugs Facebook Fan Page. Check our page often to get all of the details and be ready to enter when the contest goes live December 1. Want to meet a few current Team E3 Racing winners? Visit our blog and click the “Team E3 Racing” category link in the sidebar to the right. Good luck!

February 4, 2015


E3 Spark Plugs Geeks Out Over Kia Motors’ “Justice League” Line of Cars

E3 Spark Plugs Geeks Out Over Kia Motors’ “Justice League” Line of Cars

Kia Motors and DC Comics unveiled a collection of cars inspired by Justice League superheroes at the recent SEMA Show. Here at E3 Spark Plugs, we’re bona fide gearheads. But we admit we’re also a little on the geek side. So we we’re a tad beside ourselves with Kia Motors’ unveiling of a line of tricked-out rides inspired by DC Comics’ Justice League. Kia and DC Comics joined forces to debut the cars at the recent 2012 SEMA Show. The collection includes five cars, each representing a different Justice League member based on their personality and key attributes: The Batman-inspired Optima, Flash Forte Koup, Aquaman Rio 5-door, Cyborg Forte 5-door, and Green Lantern Soul. California’s West Coast Customs, RIDES and Super Street created the designs. But much like true superheroes, these cars aren’t just flashy good-lookers – They’re on a life-saving mission. DC Comics agreed to the project to help boost awareness of its We Can Be Heroes campaign aimed at combatin...

February 4, 2015


E3 Spark Plugs’ Picks – Best Bond Cars

E3 Spark Plugs’ Picks – Best Bond Cars

James Bond’s Aston Martin DB5 debuted in 1965′s “Goldfinger,” starring Sean Connery as Agent 007, and appears in the new “Skyfall” featuring Daniel Craig. In the newly released Skyfall, Agent 007′s longtime favorite – and one of ours here at E3 Spark Plugs – his Aston Martin DB5, makes yet another appearance in the decades-long James Bond film franchise. Debuting in 1964′s Goldfinger, the sleek silver stunner also graced the screen in Thunderball, GoldenEye, Tomorrow Never Dies and Casino Royale when Bond, played by Daniel Craig, wins the car back in a poker game with Alex Dimitros, an Albanian chess prodigy and villain. The Goldfinger original was the first production DB5 built and underwent a gadget-heavy transformation by John Stears, known as the “Dean of Special Effects.” In a staggeringly dumb move, an Astin Martin employee ordered the original Bond car stripped of all its special equipment and rebuilt as a standard car to be sold to the next high...

February 4, 2015


E3 Spark Plug Recommends Skyfall – Freestyle Motocross Star Robbie “Maddo” Maddison Impresses

E3 Spark Plug Recommends Skyfall – Freestyle Motocross Star Robbie “Maddo” Maddison Impresses

Daniel Craig plays it cool in this scene from the latest James Bond flick, Skyfall. But it’s stunt double Robbie “Maddo” Maddison that makes 007 look good in action. While 007 and the beautiful Bond Girls are the obvious stars of any James Bond flick, E3 Spark Plugs will be eyeing another performer in the new film, Skyfall, as well. None other than Robbie “Maddo” Maddison, Australian Freestyle Motocross star, doubles as cinema’s favorite spy in a particularly impressive scene. About a quarter of the way into the film, Maddison appears in a motorcycle chase scene that takes place along the nerve-wrackingly narrow roofline walkways of an Istanbul marketplace. Practice took place in an ex-military test facility filled with dirt piles that recreated the shapes of rooftops. But all those hours of practice couldn’t full calm Maddison’s nerves when the director called out, “action!” “Going to the roof was probably the scariest thing for me,” he said. “Reall...

February 4, 2015


Will Insurance Companies Come Through for Hurricane Sandy Victims?

Will Insurance Companies Come Through for Hurricane Sandy Victims?

Are you covered for Hurricane Sandy’s damage to your vehicle? E3 Spark Plug sheds some light. Was your vehicle a victim of Hurricane Sandy? And are you wondering if your insurance company will pay up? E3 Spark Plugs offers a few pointers. The first thing to know is whether your auto insurance policy has comprehensive coverage. If so, you’re likely in luck. That’s because comprehensive coverage differs from liability and collision coverage in that it’s specifically designed for storm damage, theft and vandalism. While nearly all states require liability insurance (which pays for damage to other vehicles in the event of an accident that’s deemed your fault), many do not mandate collision (which covers damage to your car) or comprehensive coverage. So, if you were looking to pinch pennies by going with the minimum required coverage at the time you signed, you may have opted out of comprehensive coverage. Fortunately, But 76 percent of auto policy holders do have compreh...

February 4, 2015


E3 Named Official Spark, Glow Plugs of NHRA

E3 Named Official Spark, Glow Plugs of NHRA

It’s official! E3 Spark Plugs’ spark and glow plugs are now the official plugs of the National Hot Rod Association (NHRA). The multi-year sponsorship agreement revs up in 2013. It means you’ll see the E3 logo in NHRA advertising, promotional and point-of-purchase materials, and on product packaging. From the tracks and pits at the NHRA Mello Yello Drag Racing Series events, you’ll see our signs and crazy inflatables, and we’ll be incorporated into advertising via NHRA’s multimedia outlets and commercial inventory in the ESPN2/ESPN2HD broadcasts. “We at E3 are very excited to be the official spark plug and glow plug of NHRA. Our customers and the NHRA fan are all about power and performance, something we understand completely,” said Todd Arey, president of E3 Spark Plugs. “We are committed to helping them achieve those goals, and it is with great enthusiasm that E3 Spark Plugs partners with the National Hot Rod Association, the clear global leader in championship...

February 4, 2015


E3 Spark Plugs’ SEMA Show Highlights

E3 Spark Plugs’ SEMA Show Highlights

Mach 40 at the 2012 SEMA Show. Photo by Scott Jacobs for Edmunds. It’s arguably the most coveted ticket in town. The annual SEMA Show features the latest and greatest in specialty and aftermarket automotive equipment and is open only to confirmed industry pros – though each year a few wily wannabes are busted attempting to sneak past the gates with fake press badges. For those who make it inside whether legitimately or on the sly, the sights are definitely worth the effort. This year, E3 Spark Plugs hosted a booth among the 11 miles of aisles packed with niche market products including light truck, street rod, wheel/tire, restoration, on-board technology, street performance, off-road, restyling, racing, mobile electronics, import/sport compact performance, powersports and paint and body equipment. More than 100,000 industry pros turn out to preview 7,500+ new trendsetting products displayed by upwards of 4,000 U.S. and international exhibitors. The numbers alone are overwh...

February 4, 2015


E3 Spark Plugs Wishes You a Safe and Happy Halloween – On and Off the Roads

E3 Spark Plugs Wishes You a Safe and Happy Halloween – On and Off the Roads

Halloween is meant for spooky fun. But impaired drivers and excited trick-or-treaters make it one of the most dangerous nights on the highways and residential streets. Across the country, children, teens and adults will be out on the highways and residential roadways celebrating Halloween. It’s a fun, fantastical time of year. But it can quickly turn into a real-life horror story for drivers and trick-or-treaters. The statistics are scary. Upwards of 60 percent of highway fatalities involve drunk drivers on Halloween night. And four times as many children between five and 14 are killed while walking on Halloween night compared to an average evening, according to the Centers for Disease Control. E3 Spark Plugs offers a few Halloween safety tips: Designate a driver: If you’re planning to enjoy a few adult beverages this Halloween, designating a non-drinking driver is a must. Not only are other partying adults likely to be driving impaired, but trick-or-treating children ...

February 4, 2015


E3 Spark Plugs’ Haunted Car Flick Picks for Halloween 2012

E3 Spark Plugs’ Haunted Car Flick Picks for Halloween 2012

Love creepy, campy horror movies with gags, gore and great rides? “Monster Man” is one of E3 Spark Plugs picks for frightfully fun Halloween flicks. Halloween brings out the crazy costumes and harrowing horror films. But it’s not just houses that are haunted. Some of the best creepy, campy and downright funny fright flicks feature cars hell-bent on devilish destruction. Here are a few of E3 Spark Plugs‘ top scary car flick picks for this Halloween season, starring a classic hearse, a monster-driven monster truck, an 80s-tastic streetcar and a shape shifter than can take on just about any automotive form. Super Hybrid, 2011: When a mysterious, sleek black car is brought into the Chicago police impound garage after a deadly late-night accident, the on-call mechanics soon realize that something’s not quite right. The parts don’t feel metallic and it apparently runs not on fuel, but on blood. As it starts to terrorize the crew, the true horror is revealed – this sh...

February 4, 2015


Motorcyclist Gets Back the One that Got Away – His ’58 Harley Davidson

Motorcyclist Gets Back the One that Got Away – His ’58 Harley Davidson

Ed Church got back the one that got away – the 1958 Harley Davidson motorcycle he reluctantly sold three decades ago. Here at E3 Spark Plugs, we love a great reunion story. But for Ed Church and his beloved 1958 Harley Davidson motorcycle, it’s the reunion that almost wasn’t. Church bought his Harley, which he described as “the most beautiful think I ever saw,” back in the late 1960s when he was a high school sophomore in Montana. This was back in the day when the choices were limited to Harleys and Indians and “the whole rite of passage as a young man was trying to start one,” Church says. He proudly rode his Harley for 13 years before change arrived in a tiny, pink package. The birth of his daughter forced the sale of his beloved bike – a story all too familiar to many a speedster dad. “I knew I had made a mistake,” Church says of selling the bike, a gut-wrencher that would stick with him for the next three decades.” I always wondered what would come ...

February 4, 2015


What Might Have Been – Ford’s Experimental “Wrist-Twist”

What Might Have Been – Ford’s Experimental “Wrist-Twist”

In 1964, Ford tested an experimental “Wrist-Twist” steering system that just might have replaced the steering wheel. E3 Spark Plugs loves finding vintage car tidbits, and this one is a doozy. In 1965, Ford tested a concept car that just might have fundamentally changed driving forever.  Designed by a former missile engineer, the experimental Mercury Park Lane replaced the boring ol’ steering wheel with two five-inch metallic rings mounted on a two-pronged stick. Dubbed the Wrist-Twist Steering Control, the system promised improved steering, better visibility and comfort features like armrests for each of the rings, making sitting in the driver’s seat feel a lot more like sitting in “your favorite easy chair.” In a promotional video promoting the Wrist-Twist, the experimental convertible was tested by “a driver who promises to be about as non-technical as they come,” says the narrator. We’re not sure whether he was was alluding the fact that the test driver...

February 4, 2015


E3 Spark Plugs Digs Florida, Georgia Fan-Mobiles Showing up for “World’s Largest Outdoor Cocktail Party”

E3 Spark Plugs Digs Florida, Georgia Fan-Mobiles Showing up for “World’s Largest Outdoor Cocktail Party”

Here in Northeast Florida where E3 Spark Plugs is headquartered, blood runs red and black, orange and blue. Locals are gearing up for the annual Florida-Georgia game this weekend. Ok, formally, it’s the 2012 Georgia vs. Florida Football Classic this year. The name flip-flops according to which team won the last game. It’s a pigskin rivalry that’s continued for over a century and one of the few that has its own Wikipedia page. The game between the University of Florida Gators and the University of Georgia Bulldogs has been played nearly every year since 1915, though the rivalry can be traced back to 1904 between UGA and one of UF’s predecessor institutions. And since 1933, it’s been held in Jacksonville every year but two, making it one of the few remaining neutral-site rivalries. It’s one of the River City’s major yearly events, attracting upwards of 85,000 fans, many of whom tailgate for days prior in the RV City staging area near EverBank Field. On game day, many...

February 4, 2015


Look for E3 Spark Plugs at 2012 SEMA Show

Look for E3 Spark Plugs at 2012 SEMA Show

Have you bought your tickets yet? Better hurry! Ticket sales for the 2012 SEMA Show in Las Vegas Oct. 30-Nov. 2 are going gangbusters and E3 Spark Plugs will be there. The trade association formally known as the Specialty Equipment Market Association is made up of dozens of automotive manufacturers, distributors, retailers, publishing companies, restorers, street-rod builders, re-stylers, clubs, teams, etc. And its annual show is the one that those in the specialty and vintage automotive industries look forward to. Last year, more than 60,000 domestic and international buyers attended the show, perusing displays featuring upwards of 1,500 newly introduced parts, tools and components and taking in educational seminars and product demonstrations. This year, E3 Spark Plugs will be among them, hosting a booth in the dedicated Power Sports & Utility Vehicles section. We’ll show off our powersport, automotive and lawn and garden spark plugs, along with our new line of premium glow p...

February 4, 2015


E3 Spark Plugs Recommends New Exhibit, “Wrecks! Dramatic Crashes of NASCAR”

E3 Spark Plugs Recommends New Exhibit, “Wrecks! Dramatic Crashes of NASCAR”

What remains of Michael McDowell’s dramatic 2008 crash is on display at the new “Wrecks! Dramatic Crashes of NASCAR” exhibit. Perhaps even more memorable than the amazing NASCAR wins are the fiery crashes that cause a driver’s teammates and fans to gasp like they’ve taken a collective punch to the gut. If you’re an avid stockcar racing follower, surely a wreck or two has just come to mind. Wonder whatever happened to the wreckage of a few of those cars? Well, you can find out with a visit to the NASCAR Hall of Fame Museum. Opened on October 12 and running through mid-February, the new Wrecks! Dramatic Crashes of NASCAR exhibit features what’s left of the vehicles involved in some of the most spectacular crashes in the history of stock-car racing, along with video footage of those potentially devastating moments. Fans also will learn about the safety innovations that resulted from studying each of those wrecks. Featured are a total of 18 items including the origi...

February 4, 2015


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