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E3 Spark Plugs Digs Florida, Georgia Fan-Mobiles Showing up for “World’s Largest Outdoor Cocktail Party”

E3 Spark Plugs Digs Florida, Georgia Fan-Mobiles Showing up for “World’s Largest Outdoor Cocktail Party”

Here in Northeast Florida where E3 Spark Plugs is headquartered, blood runs red and black, orange and blue. Locals are gearing up for the annual Florida-Georgia game this weekend. Ok, formally, it’s the 2012 Georgia vs. Florida Football Classic this year. The name flip-flops according to which team won the last game. It’s a pigskin rivalry that’s continued for over a century and one of the few that has its own Wikipedia page. The game between the University of Florida Gators and the University of Georgia Bulldogs has been played nearly every year since 1915, though the rivalry can be traced back to 1904 between UGA and one of UF’s predecessor institutions. And since 1933, it’s been held in Jacksonville every year but two, making it one of the few remaining neutral-site rivalries. It’s one of the River City’s major yearly events, attracting upwards of 85,000 fans, many of whom tailgate for days prior in the RV City staging area near EverBank Field. On game day, many...

February 4, 2015


Look for E3 Spark Plugs at 2012 SEMA Show

Look for E3 Spark Plugs at 2012 SEMA Show

Have you bought your tickets yet? Better hurry! Ticket sales for the 2012 SEMA Show in Las Vegas Oct. 30-Nov. 2 are going gangbusters and E3 Spark Plugs will be there. The trade association formally known as the Specialty Equipment Market Association is made up of dozens of automotive manufacturers, distributors, retailers, publishing companies, restorers, street-rod builders, re-stylers, clubs, teams, etc. And its annual show is the one that those in the specialty and vintage automotive industries look forward to. Last year, more than 60,000 domestic and international buyers attended the show, perusing displays featuring upwards of 1,500 newly introduced parts, tools and components and taking in educational seminars and product demonstrations. This year, E3 Spark Plugs will be among them, hosting a booth in the dedicated Power Sports & Utility Vehicles section. We’ll show off our powersport, automotive and lawn and garden spark plugs, along with our new line of premium glow p...

February 4, 2015


E3 Spark Plugs Recommends New Exhibit, “Wrecks! Dramatic Crashes of NASCAR”

E3 Spark Plugs Recommends New Exhibit, “Wrecks! Dramatic Crashes of NASCAR”

What remains of Michael McDowell’s dramatic 2008 crash is on display at the new “Wrecks! Dramatic Crashes of NASCAR” exhibit. Perhaps even more memorable than the amazing NASCAR wins are the fiery crashes that cause a driver’s teammates and fans to gasp like they’ve taken a collective punch to the gut. If you’re an avid stockcar racing follower, surely a wreck or two has just come to mind. Wonder whatever happened to the wreckage of a few of those cars? Well, you can find out with a visit to the NASCAR Hall of Fame Museum. Opened on October 12 and running through mid-February, the new Wrecks! Dramatic Crashes of NASCAR exhibit features what’s left of the vehicles involved in some of the most spectacular crashes in the history of stock-car racing, along with video footage of those potentially devastating moments. Fans also will learn about the safety innovations that resulted from studying each of those wrecks. Featured are a total of 18 items including the origi...

February 4, 2015


Smart Dummies Make Driving Safer

Smart Dummies Make Driving Safer

Crash test dummies are getting smarter and increasingly high-tech. In geek-speak, they’re called anthropomorphic test devices (ATDs). We here at E3 Spark Plugs call them by their more common name – crash test dummies. Only trouble is, they’re not dummies at all. In fact, today’s ATDs are smarter and more lifelike than ever. On August 31, 1869, Ireland’s Mary Ward gained the unfortunate distinction of becoming the world’s first recorded victim of a motor vehicle accident when she fell beneath the wheels of an experimental steam car built by her cousins. Three decades later, Henry Bliss would step off a New York trolley and get fatally hit by a passing electric-powered taxi cab, becoming the first recorded U.S. victim of a car accident. Since then, more than 20 million people worldwide have died due to motor vehicle accidents, according to some statistics. By the 1930s, as automobiles became more of fixture in peoples’ daily lives, the need for making them safer w...

February 4, 2015


E3 Spark Plugs Digs Fred Stoke’s 10,000-Strong Vintage Oil Can Collection

E3 Spark Plugs Digs Fred Stoke’s 10,000-Strong Vintage Oil Can Collection

Fred Stoke’s 10,000-strong oil can collection is the world’s largest. A while back, we brought you the story of Joe Cook and his amazing vintage spark plug collection. Now, meet Fred Stoke, whose automotive curiosity is all about the oil can. Stoke’s Santa Rosa, California ranch is where vintage car buffs wish they could retire. It’s a detailed recreation of a small American town complete with a bell steeple church, fire barn, restored 1920s service station and a faux general store that serve as a charming backdrop for the many antique and vintage car shows held there throughout the year. But the top attraction just might be his massive vintage oil can collection housed in the general store. At 10,000-strong, it’s quite possibly the largest one-quart oil can in the world. Stoke “grew up in the grease” as the son of an auto shop owner. Naturally, he became an adept mechanic at a young age and took a keen interest in not only fixing cars, but driving them, too –...

February 4, 2015


Meet Team E3 Racing Winner Jeff Byer

Meet Team E3 Racing Winner Jeff Byer

Team E3 Racing winner Jeff Byer worked three jobs to buy his first race car at ate 17. When Jeff Byer saw his first stockcar race at eight years old, he knew exactly what he wanted to be when he grew up. And while he did lots of practice hot laps around the tracks at Jacksonville, Florida’s 103rd Street Sports Complex in a go-kart his father bought him, it would be nearly a decade before he raced his first event. “It wasn’t until I was 17 and after saving enough money by working three jobs that I was able to buy a stock car and the necessary equipment to start racing,” he explains, noting his family’s financial strains and his concern about getting a late start. “Growing up I was a Jeff Gordon fan because he started out as the underdog. It took him awhile to be accepted in racing community, and I knew that that would be me someday because I didn’t come from a racing family and started later then most drivers.” It is, in part, that dogged determination to overc...

February 4, 2015


Volkswagen Reveals New Beetle Convertible – What do You Think, E3 Spark Plugs Fans?

Volkswagen Reveals New Beetle Convertible – What do You Think, E3 Spark Plugs Fans?

Introducing the new VW Beetle Convertible. Love it? Or would you sooner drive a a classic Bug? The 2013 Beetle Convertible will make its American debut at the Los Angeles Auto Show late next month. But the company just gave us all a sneak peek with photos released today. The new Beetle Convertible is the third generation of the VW ragtop, following the type 15 from 1949 and the 2003 model. This go-round, designers opted for a sportier silhouette with a flatter roofline and a more upright windshield. The ragtop roof stows fully in just 10 seconds and lays completely flat, making for clear rear visibility. And the car has an automatic rollover support system with two computer-actuated bars behind the rear seat that pop up in just four milliseconds in the event of a collision. Under the hood, buyers can opt for one of three engines: A a 2.5-liter five-cylinder good for 170 horsepower and 177 pound-feet of torque and paired with a six-speed automatic transmission; A 2.0-liter, tu...

February 4, 2015


Biker Travels (Almost) 525 Miles with No Hands

Biker Travels (Almost) 525 Miles with No Hands

Phil “No-Hands Man” Comar set out to ride 525 miles on his Harley Davidson motorcycle – never touching the handlebar, and all for a good cause. “Look, Mom – No hands!” Remember saying that to your momentarily nerve-wracked mother while zooming down the driveway on your 10-speed or dirt bike with your hands in the air? We here at E3 Spark Plugs sure do. And we’ve got the skinned-knee scars to prove it. But Phil Comar just one-upped our boneheaded bicycle moves in a big way. Adrian, Michigan resident Phil Comar set out this past Saturday to ride his Harley Davidson motorcycle 525 miles from the south side of the Mackinac Bridge in Michigan, to Covington, Kentucky – without ever touching the handlebars. The goal was to not only set a new world record, but more importantly, to raise funds and awareness in honor the memory of his late father, Robert Comar, who died of complications with Parkinson’s disease in 2008. “His strength of character and perseverance in...

February 4, 2015


E3 Spark Plugs Team Losi Racing Nitro 4WD Truck Giveaway Winner Announced

E3 Spark Plugs Team Losi Racing Nitro 4WD Truck Giveaway Winner Announced

MSgt. Scott Frink, USAF and his beautiful family are the proud winners of E3 Spark Plugs’ Team Losi Racing Nitro 4WD Truck Giveaway! Drum roll please… And the WINNER of our Team Losi Racing Nitro 4WD Truck Giveaway is MSgt. Scott Frink, USAF, and his family! “I’m in a state of shock,” wrote MSgt Frank when we broke the news of his win. “This is GREAT! You just made my weekend, my month and possibly my year!” The Frinks have two children, including an 11-year-old son who is quite the RC enthusiast. Family, frequent moves and the stresses of military life mean limitations on potentially dangerous activities and pricey toys, as MSgt Frink noted in his official entry: “My wife made me promise when we first got married that I could not get into car racing because of the inherent dangers,” he wrote. “She did not want our two kids growing up without a dad.” Yet, racing had been a huge part of MSgt. Frink’s life. Though he’d love to slide behind the wheel ...

February 4, 2015


Engineering Students Set Out to Reinvent the Wheel – E3 Spark Plugs Wants Your Thoughts

Engineering Students Set Out to Reinvent the Wheel – E3 Spark Plugs Wants Your Thoughts

Spherical drive system motorcycle prototype created by three San Jose State University engineering students with mad creative skills. What say you, E3 Spark Plugs fans – Would you drive one? You’ve heard the saying, “no need to reinvent the wheel.” But that’s just what a group of engineering students at San Jose University in California are doing. And we here at E3 Spark Plugs are wondering if this might be the next big thing in automotive design – theoretically, anyway. Inspired by the self-balancing technology used in developing the Segway personal transport and a Tokyo-built balancing robot (and perhaps that Audi RSQ concept from I, Robot), three mechanical engineering students set out to apply the same principles to a motorcycle device. Max Ratner, Henry Li and Andrew Parmar went through a slew of design sketches before firing on the one you see above, featuring two tube cage-enclosed massive spheres in place of boring ol’ tires. “This is more of a proof o...

February 4, 2015


Motorcycle Cannonball Run Rumbles Through Time – E3 Spark Plugs Congratulates Finishers

Motorcycle Cannonball Run Rumbles Through Time – E3 Spark Plugs Congratulates Finishers

The 2012 Motorcycle Cannonball Endurance Run, a coast-to-coast ride featuring only pre-1930 motorcycles. Photo by J. Geary Morton. For 16 consecutive days, 101 die-hard bikers took to America’s highways for a scenic coast-to-coast vintage motorcycle ride. Riders completing the 2012 Cannonball Motorcycle Endurance Run rolled 3,900 miles from the home of the newly opened Motorcyclpedia museum in Newburgh, New York to the Golden Gate Bridge in San Francisco – all on motorcycles made before 1930. Along the way, riders cruised through a dozen national parks and forests, the Great Lakes of Michigan, the Mississippi River, the Black Hills of South Dakota, Mount Rushmore, the Devil’s Tower in Wyoming, Yellowstone National Park, the Rocky Mountains, the High Desert in Oregon, the Avenue of the Giants and the Pacific Coast Highway. What a ride! Erwin “Cannonball” Baker, 1912. The event commemorates Erwin “Cannonball” Baker’s historic 1922 coast-to-coast ride on a -...

February 4, 2015


E3 Spark Plugs Shares Eight Everyday Culprits Ruining Your Vehicle’s Paint Job

E3 Spark Plugs Shares Eight Everyday Culprits Ruining Your Vehicle’s Paint Job

Perhaps he meant well, but this prankster just made things worse for your car’s paint job, E3 Spark Plugs says. Back in 2008 a (presumably) fictional character in a Carrie Underwood song got back at her philandering ex: “I dug my key into the side of his pretty little souped-up four-wheel drive.” Unfortunately, angry exes aren’t the only danger to your prized ride. E3 Spark Plugs lists eight everyday culprits and tips for making sure they don’t ruin your paint job. Tree sap: You wouldn’t sling a bottle of Elmer’s white all over your car, would you? Well, letting it get hit with tree sap is about the same thing. After all, ancient peoples used the gooey stuff as an adhesive. If your car gets dripped upon, don’t simply try to wipe it off or you’ll make an even bigger, stickier mess. Use bug and tar remover instead. If the sap is already dried, use mineral spirits to dissolve it and a clay bar treatment to remove residue. Automatic sprinklers: No, you are no...

February 4, 2015


World’s longest Subaru parade attempt honors Late Rally Driver Matthew Noble Marker

World’s longest Subaru parade attempt honors Late Rally Driver Matthew Noble Marker

365 Subaru drivers lined up for a parade honoring fallen RallyCar driver Matthew Noble Marker and attempting to break a Guinness Book world record. Family, friends and fans of Matthew Noble Marker lined up for a chance at a new world record honoring the late rally driver, killed in an on-track crash last year in Washington. Organizers say a grand total of 365 Subaru vehicles drove in a two-mile parade in Elk Rapids, Michigan in an attempt to break the Guinness World Record for the longest parade of Subarus. Marker was known as one of the most daring drivers in town, tearing through the northern Michigan backwoods every chance he got. Once be became of age, he decided to turn his passion into his living and began racing competitively, founding what would become the SubaRoots Racing Team. At the time of his April 30, 2011 death, he was in his fifth year of participating in the Rally America National Championship and was popular among his peers – even his most ardent competitor...

February 4, 2015


Feisty Centenarian Dishes on Life Behind the Wheel of her 82-year-old Packard

Feisty Centenarian Dishes on Life Behind the Wheel of her 82-year-old Packard

102-year-old Margaret Dunning and her 1930 Packard 740 Roadster. Driving since eight years old, Dunning still changes the oil and spark plugs herself. Most classic car collectors are significantly younger than the wheeled beauties in their garages. So, we here at E3 Spark Plugs give serious props to Plymouth, Michigan’s Margaret Dunning – a feisty but friendly centenarian who loves tooling around town in her mint condition 1930 Packard 740 Roadster. At 102 years old, Dunning has been driving longer than most of us have been alive. She first got behind the wheel at age eight and landed her driver’s license at 12, which means she’s been legally on the road for 90 years. “I love the old cars,” she says. “I love the smell of gasoline. It runs in my veins.” Dunning’s love for all things automotive began early and had a touch of an ulterior motive. “I’m just a farm girl, and my dad had a lot of machinery, and I adored my dad,” Dunning told reporters at the...

February 4, 2015


Insane Hot Wheels Track Helps Kids with Duchene Muscular Dystrophy

Insane Hot Wheels Track Helps Kids with Duchene Muscular Dystrophy

It’s the mother of all Hot Wheels tracks – and it’s helping a brave little boy fight a scary disease. There’s been a lot of hype about Hot Wheels’ new world record breaks lately. At the XGames Los Angeles in July, champion drivers Tanner Foust and Greg Tracy set new world records by successfully completing a 60-foot-tall Hot Wheels Double Loop Dare. And just recently, Hollywood stunt driver Brent Fletcher landed the longest corkscrew jump ever – 92 feet. And all of it was accomplished atop giant replicas of those familiar bright orange bendy tracks that consumed hours upon hours upon hours of our childhoods back in the day.   All the excitement got us here at E3 Spark Plugs waxing nostalgic about our days playing with our favorite die-cast metal Hot Wheels cars, launching them over laundry baskets, couch cushions, sleeping pets and whatever else we could find around the house. We each boasted that we’d had the biggest, baddest bendy tracks ever when we were kid...

February 4, 2015


Another Hot Wheels-Inspired Record — Longest Corkscrew Jump

Another Hot Wheels-Inspired Record — Longest Corkscrew Jump

Hollywood stunt driver Brent Fletcher and Hot Wheels recently set a new world record for the longest corkscrew jump. Just a few months ago, E3 Spark Plugs brought you the story of XGames champs Tanner Foust and Greg Tracy setting new world records by successfully completing a 60-foot-tall Hot Wheels Double Loop Dare at the XGames Los Angeles. Now, those famous bright orange tracks have inspired a new world record – this time for the longest corkscrew jump ever recorded. Veteran stunt driver Brent Fletcher, whose work you’ve seen in The Town, Transformers: Dark of the Moon and Fast Five, set the new record. He successfully landed the 92-foot jump in a specially designed, 2,600-pound off-road buggy, launching from an angled ramp hit at precisely 54 miles per hour and completing a full in-flight rotation at 230 degrees per second before setting his rear wheels on the exit track. “It was such a fine line, that was the biggest concern,” Fletcher told reporters of the jump ...

February 4, 2015


Meet Team E3 Racing Winner Marcus Method, Jr.

Meet Team E3 Racing Winner Marcus Method, Jr.

Team E3 Racing member Marcus Method, Jr. has a charitable spirit and a penchant for history. Marcus Method, Jr. is in the midst of this rookie season racing a 1985 Chevy Monte Carlo in the Street Stock Division at Baer Field Speedway in Fort Wayne, Indiana. He’s currently ranked 18th of 38 drivers and has his eye trained on a Rookie of the Year win come season’s end. But no matter where he finishes in the rankings or how many times he crosses the finish line first, he’s racing for something much more important than a checkered flag and a trophy. That’s why he’s the newest member of Team E3 Racing. Competing as Blacksnake Racing, Method is part of the Racing 2 Cure, a 501c3 charity dedicated to “fighting cancer, one lap at a time.” The organization was launched by then 7-year-old Hunter Stewart, a young off-road racer. When his mother was diagnosed with breast cancer, Stewart, he asked to have to Susan G. Komen for the Cure logo placed on his racecar, donned pink ...

February 4, 2015


Esquire Magazine Declares 2013 Cadillac ATS its 2012 Car of the Year

Esquire Magazine Declares 2013 Cadillac ATS its 2012 Car of the Year

“Esquire” just named the 2013 Cadillac ATS its 2012 Car of the Year. Do you agree? So Esquire Magazine, the grandfather of metrosexual men’s manuals, just released its annual list of the American driver’s top rides. And the 2012 Esquire Car of the Year winner is (drumroll…) the 2013 Cadillac ATS. “It is perhaps the single most important thing Detroit has built in years, and it is one hell of a car to boot,” the magazine says. The car definitely is a risk for the company, which has thus-far faltered a bit with its small car attempts. The 2013 ATS is Cadillac’s first true compact sedan and is designed to go head-to-head with BMW. In fact, it’s been touted as being a sport sedan similar to the BMW 328i. It’s got a lighter chassis that lends itself to better acceleration and handling; an electric assist speed-sensitive steering rack designed to save fuel by eliminating the traditional hydraulic pump; three engines to choose from including a  direct-injection ...

February 4, 2015


Meet Team E3 Racing Winner Terry Panciera

Meet Team E3 Racing Winner Terry Panciera

Team E3 Racing winner Terry Panciera (far right) and buddies compete in the New England Lawn Mower Racing Association for trophies, bragging rights and fun. For those who truly love it, racing isn’t just about winning. It’s also about teamwork, camaraderie and simply having a great time. Such is the case for Team E3 Racing winner Terry Panciera of Bristol, Connecticut. Along with close pals Joshua Coleman and Stephen Shean, Panciera founded Powered by the Complex, a racing team that competes in the New England Lawn Mower Racing Association (NELMRA), sanctioned by the U.S. Lawn Mower Racing Association. “We are a combined effort at having fun, while succeeding at mower racing,” Panciera says. The NELMRA is a nonprofit organization that holds lawn mower races in Connecticut, Rhode Island, Massachusetts and New Jersey.  Members race at family-friendly events such as fairs, festivals, car and tractor shows, and charity fundraisers. Unlike their NASCAR counterparts, NEL...

February 4, 2015


How to Revive Your Flood-Damaged Car

How to Revive Your Flood-Damaged Car

Well, that sucks. But perhaps all is not lost. Flooded vehicles often can be revived if you know what to do. If torrential downpours this hurricane season have left your vehicle a soaked, soggy mess, you might not be totally out of luck. A flood-damaged ride can be revived if you handle it correctly. E3 Spark Plugs offers a few tips for safely resurrecting your car’s engine and electronics. Whatever you do, don’t try to start a flooded out car no matter its condition. You could cause a short circuit which, at best, will fry your car’s electronics or, at worst, start a fire. Carefully remove your vehicle’s battery, starting with the negative terminal. Then, turn on your headlights to fully drain any power that might remain in your car’s wiring circuit. If you’re handy with tools, remove the engine control unit (ECU), starter motor, alternator and A/C compressor, inspecting each for corrosion and cleaning them before replacing them. Check all fuses and relays, re...

February 4, 2015


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