Close

Ashley Fiolek, Jeremy McGrath Appear in Honda Documentary Series

Ashley Fiolek, Jeremy McGrath Appear in Honda Documentary Series

Pro MotoX racer Ashley Fiolek and SuperX champ Jeremy McGrath appear in Honda's "The Undying Dream" documentary short. A while back, E3 Spark Plugs introduced our blog readers “The Power of Dreams,” Honda’s amazingly inspiring short documentary series. Indy car racer Danica Patrick appeared in one installment titled “Failure: The Secret to Success.”With another browse through the series’ website, we recently spotted other familiar faces are in the mix. Pro Motocross racer Ashley Fiolek and Supercross champion Jeremy McGrath – both Honda racers, appear in a six-minute piece titled “The Undying Dream,” which parallels their own quests to become racing royalty with Honda’s quest to create increasingly energy-efficient, clean vehicles. “As the energy shortage becomes more critical, there will be a shift for everyone to use public transportation instead of personal mobility,” says Honda Motor Co. President and CEO Takanobu Ito. “But that’s not our goal....

January 30, 2015


E3 Spark Plugs Recommends: “Car Guys vs. Bean Counters”

E3 Spark Plugs Recommends: “Car Guys vs. Bean Counters”

Former GM Boss Bob Lutz details the state of the American automotive industry in his latest book. If you’re a car buff who has ever wondered about the real inner workings of the automotive industry, E3 Spark Plugs has a recommendation for your next read. Former GM Vice Chairman Bob Lutz recently released his second book, Car Guys vs. Bean Counters: The Battle for the Soul of American Business. And it’s sure to rev a few opinion engines. Car Guys vs. Bean Counters is essentially Lutz’s educated opinion on today’s American auto industry and a chronicling of the steps he took to change GM during his second decade-long stint with the company. The Zurich, Switzerland-born auto magnate began his business career while flying in the Marine Corps Reserves and selling vacuum cleaners in Walnut Creek, Calif. during the late 1950s and early 1960s. With a bachelor’s degree in Production Management and a Marketing MBA from U.C. Berkely, Lutz entered the automotive industry and ros...

January 30, 2015


MX Racing in the Eye of Hurricane Irene

MX Racing in the Eye of Hurricane Irene

  Suzuki's Brett Metcalfe claimed his first Lucas Oil AMA Pro MX Championship overall win in the 450cc class at Southwick, MA. Neither rain nor snow nor Hurricane Irene could keep the 450cc motocross riders from delivering the mail at the Moto-X 338 track over the rain-soaked weekend at Southwick, MA. Storms rolled in early Saturday morning and each group’s lap times continued to soar as track conditions progressively deteriorated throughout the practice sessions. However, once the premier class of the 2011 Lucas Oil AMA Pro MX Championship class took to the track, well things just got stranger by the lap. At the end of the day, a rookie 450 rider would have claimed his first ever win in only his second race, a seasoned veteran would have claimed his first ever overall victory, a former points leader would sit dejected on the sideline with a broken bike, and the defending class champion would mount a come-from-behind ride that legends are made of. That’s right. Honda...

January 30, 2015


The Legend of the Greatest Driver Who Ever Lived

The Legend of the Greatest Driver Who Ever Lived

= This photo of famed Formula One racer Ayrton Senna spraying the winner's champagne on the podium at Germany's Spa in 1991 was taken by his lifelong friend and official photographer Keith Sutton and reportedly was his personal favorite. Only a few drivers’ names are mentioned when discussing who is the greatest racecar driver in history. Aryton Senna, Brazil’s national hero and three-time Formula One World Champion, is the only driver ever named that by his peers. Fifteen years after his untimely death at the San Marino Grand Prix in Imola, Italy, 217 current and former F1 drivers named Senna as the greatest Formula One driver in a poll conducted by Autosport Magazine. Now, Universal Pictures has released an engrossing documentary film SENNA honoring the remarkable story of a true racing hero. Born in 1960 in a barrio of Saão Paulo, Senna started kart racing in Brazil as a youngster. His love of motor racing led him to Europe to pursue a career in Formula One. The charism...

January 30, 2015


E3 Spark Plugs Recommends “The Trip”

E3 Spark Plugs Recommends “The Trip”

Steve Coonan and Rob Brydon try relentlessly and hilariously to one-up each other in "The Trip," and E3 Spark Plugs recommended flick. When is the last time a movie made you laugh so hard your Diet Coke shot out of your nostrils? According to Time Magazine Film Critic Richard Corliss, the next time might be when you watch The Trip. After all, it happened to him. E3 Spark Plugs loves a road trip film, and this one is driving up interest and great reviews at major Film Festivals including Toronto and Tribeca. Directed by Michael Winterbottom and starring acclaimed comedic actors Steve Coogan and Rob Brydon (24 Hour Party People, A Cock and Bull Story), The Trip follows the two actors playing themselves as “eat, drink and try not to kill each other” while touring the North of England in a Range Rover. Mind you, it isn’t the fast-paced, beer-fueled raunchfest you typically see in American road trip films (not to say we don’t love those, too). It’s a bit more the steady-p...

January 30, 2015


I’ll Take a Large Pepperoni and a Set of Spark Plugs, Please

I’ll Take a Large Pepperoni and a Set of Spark Plugs, Please

Smells delicious! But are my spark plugs in one of those boxes too? Calling in a large pepperoni pie or a few orders of moo goo gai pan for home delivery is second nature in America. But how about getting that new set of spark plugs and struts, a few jugs of motor oil and a pair of fuzzy dice delivered right to your doorstep? Several auto parts retailers are testing the home delivery waters. Advance Auto Parts (which, by the way, is an E3 Spark Plugs distributor) is one of those retailers offering home or curbside delivery in a select few pilot markets. The company offers free delivery for purchases of $75 or more within a five-mile radius ($9.99 for purchases under $75) and generally drops off orders within two hours. Nearly 80 percent of those deliveries are to the homes of auto owners with dead batteries or to the roadside curbs where stranded motorists call via their cell phones. Come to think of it – that is pretty handy. And some marketing pundits say home delivery of...

January 30, 2015


Villopoto Debuts 2012 Kawasaki at Unadilla MX

Villopoto Debuts 2012 Kawasaki at Unadilla MX

Honda’s Justin Barcia moved up to the 450 cc class for Round 9 of the AMA Pro MX Championship over weekend. The nineteen year old New York native finished third overall in his debut race. Photo courtesy of powersports.honda.com. Since 1970, motocross racing fans have been traveling to the mid-state Leatherneck region of New York State for one of AMA’s oldest outdoor motocross events. This year was no exception as fans lined the fence three-deep for the start of the first moto of the 450 cc class. After the disappointment of not winning the Lucas Oil AMA Championship round at his home track in Washougal, Ryan Villopoto gave himself an early birthday present by winning both motos at the Unadilla National. In his first ever professional race on the big bikes, Honda’s Justin Barcia took the early lead in front of Monster Energy Kawasaki’s Villopoto and the Rockstar Makita Suzuki of Ryan Dungey. After season-ending injuries to Honda’s Trey Canard and Josh Grant, the facto...

January 30, 2015


Spark Plugs Make Great Fishing Lure Retrievers

Spark Plugs Make Great Fishing Lure Retrievers

= Spark plugs make great (and cheap) fishing lure retrievers. Going fishing? Well, if you’ve got a used spark plug sitting in your tool box, you may want to drop it in your tackle box on your way out the door. That’s because car spark plugs make great fishing lure retrievers. Old-school fishermen have used this trick for decades, but the idea went mainstream with the onset of urban fishing holes, where young, hip city denizens gather to cast lines and compare catches. Photos of these events certainly are not the stuff of Field & Stream photo spreads. Fishing spots often are small bodies of water surrounded by chain link fencing with razor wire, rusting metal beams and concrete slabs jutting out of the surface. But the camaraderie of anglers everywhere is just as strong in urban areas as it is anywhere else. “Fishing is so cool because it breaks down social barriers,” Ben Sargent, founder of New York’s Brooklyn Urban Anglers Association and Brooklyn Fishing Derby told...

January 30, 2015


E3 Spark Plugs Has the Cure for the Adrenaline Junkie: Ford’s Octane Academy!

E3 Spark Plugs Has the Cure for the Adrenaline Junkie: Ford’s Octane Academy!

You know you wanna drive it! E3 Spark Plugs racing fans are rushing to sign up for the Ford Octane Academy and the chance to show up a few of today's top racers. You’ve called plenty of races from your sofa or from the stands. Now, E3 Spark Plugs racing fans have a once-in-a-lifetime chance to hang with the big boys and take in the view of the tracks from behind the steering wheel.  Power up your video camera and ready your audition for Ford’s Octane Academy. Never heard of it? Octane Academy is an all-new action sports program that pairs the gutsiest young race fans out there with four of today’s top racers: Vaughn Gittin, Jr., Ken Block, Tanner Faust and Brian Deegan. Chosen participants will attend four fantasy weekend camps designed and run by the pros, taking on an array of challenges and dares to see which participant can best measure up. And each will have to prove himself (or herself – we know lots of ladies that can give any guy out there a run for his racing...

January 30, 2015


Indian Motorcycles Celebrates 110 Years at Sturgis Rally

Indian Motorcycles Celebrates 110 Years at Sturgis Rally

Vintage Indian motorcycles (like the one above) will be parked adjacent to the Indian Motorcycle Display for the Sturgis Motorcycle Rally on Aug. 8th thru Aug. 14th. Indian motorcycles have played a major role in the colorful history of the famed Sturgis Rally. The company recently announced their plans for this year’s 71st annual Sturgis motorcycle rally to be held August 8th through August 14th in Sturgis, South Dakota. For over seven decades, since the first “Black Hills Classic” racing event was first run in 1938, Indian motorcycles have been a featured attraction of the annual rally. Festival organizers expect over 500,000 motorcycle enthusiasts and families will attend in 2011. In addition to the traditional Sturgis activities, Indian Motorcycle has invited all Indian owners to enjoy the camaraderie of their fellow bikers by parking their motorcycles at the Indian Motorcycle Display. The Indian show truck will be parked at the corner of 4th Street and Lazalle in th...

January 30, 2015


E3 Motorcycle Fans Head to the 71st Annual Sturgis Rally

E3 Motorcycle Fans Head to the 71st Annual Sturgis Rally

Over a half of million motorcycle enthusiasts are expected to travel to the Black Hills of South Dakota for the 71st Annual Sturgis Motorcycle Rally. For over seven decades, motorcycle enthusiasts and E3 Spark Plugs racing fans have made the annual trek to Sturgis, South Dakota, for what is arguably the largest bike rally held in the United States. Both the Sturgis Rally and Daytona Bike Week typically draw several hundred thousand bikers to their respective venues with a reported 750,000-plus having attended the Sturgis event in 2000. This year over half a million motorcycle riders and their families are expected to migrate to the Black Hills for the official week of festivities from August 8th through August 14th. Since the initial rally in 1938, which featured a single motorcycle race known as the “Black Hills Classic”, the event has grown to include something for everyone. With the revitalization of motorcycling across America, many new attendees now travel in campers,...

January 30, 2015


Pro Circuit Sweeps the Lites Class at Washougal MX

Pro Circuit Sweeps the Lites Class at Washougal MX

DNA Shred Stix/Star Racing Yamaha rider Kyle Cunningham has finished fourth overall in last three Lucas Oil AMA Pro MX 250cc championship races behind Pro Circuit's dynamic trio. Photo courtesy of www.yamaha-motor.com. The Monster Energy 250cc Kawasaki team dominated the podium once again at Round 8 of the Lucas Oil AMA Pro MX Championship last weekend in Washougal, WA. Geico Honda’s Justin Barcia led the Lites class through turn one of the first moto ahead of Pro Circuit’s Blake Baggett and DNA Shred Stix/Star Racing Yamaha’s Ryan Sipes. El Chupacabra wasted little time and quickly passed Barcia for the lead but Sipes, who was fastest of day in qualifying, would take the lead away before the close of lap one. Series points leader, Dean Wilson, had a bad start, clipped the fence and was struggling to work his way forward. Although Sipes has shown the speed to unseat the Pro Circuit trio of Baggett, Wilson and Rattray, the Yamaha rider has lacked consistency. After Bagget...

January 30, 2015


Villopoto Shakes Up the Championship at Washougal

Villopoto Shakes Up the Championship at Washougal

Bret Metcalfe seems to be regaining his 2010 AMA Championship pace with a podium finish at Washougal MX Park over the weekend in Round 8 of the 2011 Lucas Oil sponsored series. Photo courtesy of mx.rockstar69.com. After Ryan Dungey won his hometown national last weekend at Millville’s Spring Creek MX National, Monster Energy Kawasaki’s Ryan Villopoto hoped to keep the streak going at Round 8 of the Lucas Oil AMA Pro MX Championship at Washougal MX Park. Villopoto (a native of Poulsbo, Washington) has never won at his home track but served notice early in the day when he pulled the holeshot in Moto 1 ahead of his 450cc rivals Dungey aboard the Rockstar Makita Suzuki and the factory Honda of Trey Canard. TwoTwo Motorsports’ Chad Reed seemed to be a tick off the leader’s speed and may still be recovering from his spectacular crash at Spring Creek. Up front, Canard continued to impress the E3 motorcycle spark plugs racing fans as he was able to match the pace of Villopoto ...

January 30, 2015


Chad Reed Flies High – Literally – at Millville

Chad Reed Flies High – Literally – at Millville

Chad Reed's Millville crash, which sent him flying more than 30 feet high, is one Motocross and E3 Spark Plugs racing fans will be talking about for a long time. Photo by Steve Cox. E3 Motorcycle Spark Plug fans have lined the fences as TwoTwo Motorsport’s Chad Reed has been flying high all season. The Honda rider was literally without a ride for 2011 Lucas Oil AMA Pro MX National Championship when he decided to start his own race team. Since that time, Reed has proven that he is the rider to beat in the 450cc class. At the Spring Creek MX national, Reed grabbed an early lead in Moto One ahead of Rockstar Makita Suzuki’s Ryan Dungey, Honda’s Trey Canard and KTM rider Mike Alessi. Canard would have an impressive fifth place finish in his first outdoor national of year having missed half the season with a broken femur. Kawasaki’s Ryan Villopoto worked his way around Alessi late in the race to claim third behind Reed and Dungey, respectively. In Moto Two, Villopoto would ...

January 30, 2015


Only 30 Days Left to Enter the 2011 E3 Spark Plugs BIGFOOT 4×4 Sweepstakes!

Only 30 Days Left to Enter the 2011 E3 Spark Plugs BIGFOOT 4×4 Sweepstakes!

There is only one more month to enter the 2011 E3 Spark Plugs BIGFOOT 4×4 Sweepstakes! One lucky winner will be offered an opportunity to ride along with a professional BIGFOOT driver in the E3 BIGFOOT Monster Truck, and he/she and a guest will have a chance to be VIP’s for the weekend at the 2011 4-Wheel Jamboree in Indianapolis, Indiana September 16th-18th. The sweepstakes will be promoted throughout the year from January 1, 2011 through August 19, 2011 on Stacey David’s GearZ syndicated on Speed channel, at the Monster Nationals Events, and the Lucas Oil/E3 Spark Plug Dyno Challenge events. Not only will the winner be a part of the crew for the racing portion of the show, but also get to meet Bob Chandler, inventor and owner of BIGFOOT, and Stacey David, producer & host of Stacey David’s GearZ and dine with them during lunch. The Grand Prize includes: round-trip airfare to and from Indianapolis, Indiana, two (2) day hotel accommodations, and transportation to & from the ai...

January 30, 2015


E3 Motorcycle Spark Plugs Salutes Alex Martin

E3 Motorcycle Spark Plugs Salutes Alex Martin

Local favorite Alex Martin finished an impressive fifth overall at Spring Creek MX for Round 7 of the 250cc Lucas Oil AMA Pro-MX Championship at Millville, MN. Photo courtesy of www.racerxonline.com. When mom and dad build a professional motorcycle track in your back yard, the world assumes you would have a distinct advantage when the Lucas Oil AMA Pro-MX Championship comes to town. Over the weekend, 250cc privateer Honda rider Alex Martin used his local knowledge of the track he grew up riding on to finish 7th and 5th respectively aboard his Eleven 10 Mods Honda for a fifth overall in Round 7 of Lite’s national championship. Although Martin agrees that he has a fondness for the sandy Millville soil at Spring Creek MX, the Minnesota native doesn’t really live there anymore. Like most professional motocross racers, most of his time is spent practicing year round in Georgia, Florida and southern California. E3 motorcycle spark plugs fans continue to line the fences week afte...

January 30, 2015


Art Meets the Motorcycle – E3 Spark Plugs Recommends “Art of the Chopper” Exhibit

Art Meets the Motorcycle – E3 Spark Plugs Recommends “Art of the Chopper” Exhibit

"Mad Rat" by Jerry Graves is one of more than 30 magnificent machines on display at Union Station as part of the Art of the Chopper exhbit. Photo by Tom Zimberoff. If you’re in the Kansas City, MO area soon, E3 Spark Plugs has a best-bet recommendation for you.  Check out the Art of the Chopper exhibit at the famous Union Station, featuring more than 30 of the most original, fantastical designs ever to rumble out of a greasy workshop. These customized and fully functional machines are hand-built by the likes of Indian Larry, Rick Fairless and other well-known names in the custom bike world. The carefully curated exhibit is based on renowned photographer Tom Zimberoff’s best-selling books, Art of the Chopper and Art of the Chopper II, and will feature photographic documentaries on each of the bikes and their makers, plus in-depth analysis of their design philosophies and unique styles. And while it’s obviously targeted to a primarily male audience, Zimberoff and organize...

January 30, 2015


Reed’s Streak Continues at Red Bud

Reed’s Streak Continues at Red Bud

  Australian-born Chad Reed has been a dominate force for the past eight seasons in AMA outdoor MX. He recently became the first motocross rider ever awarded the status of knighthood. Congrats to Sir Chad. Photo courtesy of TwoTwo Motorsports. Seldom do you think about triple-digit temperatures when you’re headed to southern Michigan for a race but it was that hot at last week’s Lucas Oil 450cc AMA Outdoor Pro National in Buchanan, MI. But, as hot as the temperature was, the action on the track was even hotter. Ryan Villopoto came to Red Bud in hopes of making up ground in the 2011 points race but the Kawasaki rider almost saw all hopes of a national championship slip away earlier in Moto One. After a decent start, a hard over-the-bars crash dropped Villopoto to last place while his main competitors pulled away at the front of the pack. What happened next was what legendary rides are all about. Gasping to get his breathe back, Villopoto remounted and pointed at his Mon...

January 30, 2015


Leading Competitors Rev Up your Snowmobiles! E3 Spark Plugs Takes a Look at the Grantsburg Watercross

Leading Competitors Rev Up your Snowmobiles! E3 Spark Plugs Takes a Look at the Grantsburg Watercross

Andy Bussy, 2009 Pro-Open World Champion Grantsburg Watercross racer. Photo courtesy of Kerri Harter-Nelson. Ready for something exhilaratingly different? If you haven’t experienced watercross yet, make plans to attend the 35th Annual World Champion Snowmobile Watercross, E3 Spark Plugs suggests. The “Granddaddy of Them All” takes place July 15-17 at Memory Lake in Grantsburg, WI. Informally known as the Grantsburg Watercross, the event started in 1977 and features the top racers from throughout the United States and Canada competing in drag and oval racing over water. Also known as snowmobile skimming or pond skipping, watercross involves snowmobilers hydroplaning their sleds across the surface of lakes or rivers. A snowmobile’s wide tracks necessary for traction and flotation in the snow make for great water skimming surfaces so long as adequate speed is maintained. Watercross isn’t as easy as the champs make it look, mind you. In fact, several states including Min...

January 30, 2015


E3 Spark Plugs Celebrates National Collector Car Appreciation Day

E3 Spark Plugs Celebrates National Collector Car Appreciation Day

E3 Spark Plugs celebrates National Collector Car Appreciation Day, paying tribute to the autmobile's unique place in American history. July 8 is Collector Car Appreciation Day. How do you plan to celebrate? Car shows, cruises and club gatherings no doubt are scheduled all across the country this weekend. You’re bound to see some beautiful sights and we  hope you’ll share them with E3 Spark Plugs. Collector Car Appreciation Day first came about last year when the Specialty Equipment Market Association (SEMA) and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) Councils successfully lobbied the passing of Senate Resolution 513. Sponsored by Congressional Automotive Performance and Motorsports Caucus members Senator Jon Tester (D-MT) and Senator Richard Burr (R-NC), the day pays tribute to America’s ongoing love affair with all-things-automotive and to the automobile’s unique place in our country’s history. SEMA, ARMO and HRIA ...

January 30, 2015


Find Yor Part