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E3 Spark Plugs Says “Look Out for that Pothole!”

E3 Spark Plugs Says “Look Out for that Pothole!”

Potholes can cause major instant and cumulative damage to your vehicle. Potholes are more than an occasional body-jarring, coffee-spilling annoyance. They can cause serious damage to your vehicle, E3 Spark Plugs‘ auto experts say. Potholes can cause damage to suspension and steering components, tires and rims, shocks and struts, exhaust systems, control arms, ball joints, tie rods, idler arms, pitman arms, sway bars and sway bar links, center and drag links, wheel bearings and axle shafts. In fact, Pothole damage accounts for nearly 500,000 insurance claims each year. Shocks and struts take the biggest brunt of pothole damage. Using hydraulic oil, they compress and expand to help alleviate the negative effects of driving on uneven surfaces. The bump gets transferred from the tire and wheel directly to the shock absorber. Hitting a large pothole can cause the shock or strut to bottom out. Over time, the shock absorbing springs and struts become less resilient, leading to a ...

January 28, 2015


In NY? E3 Spark Plugs Recommends the New York International Auto Show

In NY? E3 Spark Plugs Recommends the New York International Auto Show

Camp Jeep at the 2010 Chicago Auto Show If you’ll be in the New York City area later this month, E3 Spark Plugs recommends making time for the New York International Auto Show April 22-May 1 at the Jacob Javits Convention Center. It’s more than 846,000 square feet of all the stuff of an auto buff’s dream. Nearly 1,000 of the latest and greatest in cars, trucks, SUVS, minivans and motorcycles make up the “world’s largest showroom” and America’s oldest auto exhibition. More than a million auto enthusiasts pack the house each year for a look at what’s new on the highways, not just in looks, but in the latest automotive technology, safety and environmental enhancements. With a rich history as the nation’s first automotive exhibition (the show debuted in 1900), the New York International Auto Show has lots to offer visitors this year. Our favorite: Camp Jeep! You’ll think you stepped right into a theme park when you see Camp Jeep’s 25,000-square-foot interacti...

January 28, 2015


How to Make a Spark Plug Critter

How to Make a Spark Plug Critter

Spark plug dragon fly by Heather Solberg Heather Solberg’s spark plug critters are as cute as can be. And they’re pretty easy to make if you’ve got a little creativity and know your way around a blow torch. Solberg’s spark plug critter-making was borne of a love of arts and crafts projects and pure boredom. “When I started dating my husband, he would spend a lot of time in his workshop working on various projects so I started poking around looking for something to keep me busy,” she says. “I noticed some used spark plugs sitting around thought, ‘that would make a cute dragon fly.’” In a moment’s time, Solberg was off on a mission. She found a discarded wire hanger and used a pair of needle nose pliers to bend pieces of it to resemble wings and feet. She’d never used a welding torch before, so she recruited her then-boyfriend’s help in welding the hanger-wire wings and feet onto the sparkplug and Voila – a dragon fly was born! So excited was Solberg...

January 28, 2015


Did You See the Bigfoot Episode of the E3 Spark Plugs-Sponsored Stacey David’s GearZ Show?

Did You See the Bigfoot Episode of the E3 Spark Plugs-Sponsored Stacey David’s GearZ Show?

If you didn’t see the latest episode of Stacey David’s GearZ TV show sponsored by E3 Spark Plugs, you missed out! But not to worry. You can still see Episode 5 featuring the legendary Bigfoot online. Bigfoot's first car crush in 1981. The show features an interview with Bigfoot creator Bob Chandler, plus archival video of Bigfoot’s first public car crush in April of 1981. Automotive history buffs know that the original Bigfoot was Chandler’s work truck that occasionally doubled as a promotional piece for his 4×4 parts and service company. On a creative – and curious – whim, Chandler decided to roll Bigfoot over a couple of junk cars and see how audiences react. Little did he know back then that he had just created an entertainment empire that would become today’s Monster Truck Nationals. Chandler tells David how the original Bigfoot morphed from a run-of-the-mill work truck into an automotive icon complete with giant tires and massive military axles on both the...

January 28, 2015


Amazing Season Ahead for E3 Spark Plugs-Co Sponsored Lucas Oil-Rockstar Modified Series

Amazing Season Ahead for E3 Spark Plugs-Co Sponsored Lucas Oil-Rockstar Modified Series

We’re looking forward to a jam-packed weekend here at E3 Spark Plugs. Racing fans are revved up over Saturday’s official start of the Lucas Oil-Rockstar Energy Drink Modified Series‘ 2011 season. Things heat up at the Havasu 95 Speedway in Lake Havasu City, AZ with the inaugural Dart Machinery LTD North-South Shootout, a newly created points series within a series that pits the talents of the Lucas Oil-Rockstar Energy Drink Series teams racing in southern California, Arizona and Nevada, against their equally talented modified racing contemporaries from northern California and Washington. Jim Mardis, 2010 Lucas Oil-Rockstar Energy Drink Modified Series champion aims to defend his title in the 2011 series revving up March 26. “This has the making of becoming one of the biggest racing events on the west coast,” said Lucas Oil-Rockstar Energy Drink Series Promoter Greg Scheidecker.” Also new this year: two venues hosting series events for the first time. The Toyota ...

January 28, 2015


E3 Spark Plugs Sponsors Fast Time Award at Lucas Oil Spring Go-Kart Shootout

E3 Spark Plugs Sponsors Fast Time Award at Lucas Oil Spring Go-Kart Shootout

E3 Spark Plugs is excited to once again co-sponsor the Lucas Oil Spring Go-Kart Shootout Presented by Earl Pearson, Jr. The five-time national super dirt late model champion just announced this year’s event is slated for April 9 at the Margarettsville Speedway in Margarettsville, North Carolina. It’s co-sanctioned and run in conjunction with the NC/VA Money Series and features the Lucas Oil Pro Class for Animal Engines (which carries a $4,000 prize) and the Pro Clone Class (a $2,000 purse). Another $500 cash bonus up for grabs by the racer that wins both pro classes – a potential $6,500 payday! E3 Spark Plugs gets in on the action with its continued sponsorship of the E3 Spark Plugs Fast Time Award. We’ll hand over a $100 cash and award and product prizes to the driver who sets the fastest qualifying time in the Lucas Oil Pro Class for Animal Engines. “We’re very excited to have E3 Spark Plugs onboard again for 2011,” Pearson said. “And we’re excited about the ev...

January 28, 2015


E3 Spark Plugs-Sponsored Rick Huseman Wins Pro 4 in Lucas Oil Off-Road’s Season Opener

E3 Spark Plugs-Sponsored Rick Huseman Wins Pro 4 in Lucas Oil Off-Road’s Season Opener

E3 Spark Plugs-sponsored Rick Huseman defends his Pro 4 Unlimited title at the season opener of the 2011 Lucas Oil Off Road Racing Series. The 2011 Lucas Oil Off Road Racing Series presented by Geico Powersports got off to a fiery start at Firebird International Raceway in the Phoenix suburb of Chandler, AZ. this weekend. The first of the two-night event provided plenty of fireworks, including E3 Spark Plugs-sponsored Rick Huseman‘s hard-won defense of his Pro 4 Unlimited title. The Dirt Sports magazine’s 2010 “Driver of the Year” started the race in the fourth position behind Carl Renezeder, Johnny Greaves and Adrian Cenni. Drivers traded leads several times, with Greaves spinning out in turn three, Cenni pulling off the track with a mechanical issue soon after, and Huseman (in the #36 Monster Energy / E3 Spark plugs Toyota) darting past Renezeder past the start/finish line and into turn one. After the restart, Kyle LeDuc had a spectacular rollover out of turn five, ...

January 28, 2015


E3 Spark Plugs’ Sponsored Rick Huseman Dominates at Firebird International Raceway

After recently announcing their new sponsorship of off road racer Rick Huseman, E3 Spark Plugs came away from the 2011 Lucas Oil Off Race Series kick off at Firebird International Speedway in Chandler, AZ with solid proof of their wise choice!  Not only did Huseman qualify first in practice, but backed that up with coming in first during qualifying, and then putting on amazing shows during both main events Saturday March 19 and Sunday March 20, winning with flare at both Pro 4 series main events. On hand to witness the exciting race on Saturday was Zan Martin, President of E3’s PR firm.  “This was my first Lucas Oil short track off road race to attend on E3’s behalf, and I must say, I was blown away by Huseman’s performance out there.”  Stated Martin.  “The first 10 minutes of the race he was running # 4, but after a crash, a few collisions and a few restarts he weaved his way to #2. When another truck rolled over, Huseman was cleared to make a major move on Carl...

January 28, 2015


Is That a Spark Plug Atop Big Ben?

Is That a Spark Plug Atop Big Ben?

  Check out the spark plug topping London's Big Ben in the upcoming "Cars 2." Copyright Disney/Pixar Why, yes. As a matter of fact, that is a spark plug perched atop London’s famed Big Ben in Disney/Pixar’s new animated film “Cars 2.” Watch out, ladies – “Mater’s fiddin’ to get funky” in this sequel to the 1996 Oscar-nominated “Cars.” This time, hero Lightning McQueen and his trusty sidekick Tow Mater jettison Radiator Springs and go international to compete for props as the world’s fastest car in the inaugural World Grand Prix. But it’s the bumbling and beloved Mater (voiced by Larry the Cable Guy) who gets the real screen hero action when he’s tapped for a top-secret spy mission and quickly gets in over his headlights. “Torn between assisting Lightning McQueen in the high-profile race and towing the line in a top-secret spy mission, Mater’s action-packed journey leads him on an explosive chase through the streets of Japan and Europe, trai...

January 28, 2015


Live in Snow Country? E3 Spark Plugs Says March is Ideal for Springtime Maintenance.

Live in Snow Country? E3 Spark Plugs Says March is Ideal for Springtime Maintenance.

E3 Spark Plugs offers tips to make sure your motorized toys and tools are ready for springtime. Come March 17, just a week away, spring will have officially sprung and people everywhere will be happily anticipating some warm-weather fun. Of course, many will be anticipating for a bit longer than others. Those living in the nation’s northernmost states may see another snowstorm or two before the grass greens and the locals don tank tops and flip flops. Either way, E3 Spark Plugs says March is the ideal time for springtime maintenance on all those motorized rides and tools that you’ll be using when the higher temperatures return. Top priority might be your lawn and garden tools, including lawn mowers, hedge trimmers and chainsaws. If you haven’t already, replace the spark plugs, drain the old oil and gas and fill up anew, replace filters, sharpen or replace dull blades, and repair or replace any broken or worn parts including grips, cables and belts. Itching to take that ...

January 28, 2015


Got an Older Vehicle? E3 Spark Plugs Offers Ways to Keep it Running Affordably.

Got an Older Vehicle? E3 Spark Plugs Offers Ways to Keep it Running Affordably.

E3 Spark Plugs offers tips for taking care of your pre-owned or older vehicle. If you’re in the market for a new ride, don’t discount the possibility of a high-quality used vehicle. A pre-owned car or truck costs less than a new vehicle both in purchase price and insurance rates. But it can cost you in repairs if you don’t take a little extra care. E3 Spark Plugs offers a few tips for taking care of an older or pre-owned vehicle. Find that auto owner’s manual and use it! Follow all of the manufacturer’s scheduled maintenance recommendations. Starting early with this one, and keeping consistent with it can help extend the life of your vehicle and keep it running smoothly. Get regular tune-ups and cooling system flushes. And be sure to replace your spark plugs, transmission fluid, and fuel and air filters regularly. Keep the oil changed as recommended. Opinions and factors vary as to that long-held 3,000-mile rule, but with an older vehicle, it’s best to err on t...

January 28, 2015


E3 Spark Plugs is Stoked to See the Custom Car Parts Business Revving Up

E3 Spark Plugs is Stoked to See the Custom Car Parts Business Revving Up

Financial times are tough, no doubt. But we’re starting to see signs that America is on the road to an economic recovery. And E3 Spark Plugs is stoked to see one of those signs – a resurgence in custom car parts sales. Sales of custom car parts are picking up as the American economy gets back on the road to recovery. Throughout the recession, high-end custom car parts and extensive overhauls of vehicles by serious collectors and hobbyists slowed down. But another demographic picked up just a bit. Regular Joes itching for a new ride, but leery of spending the cash for one instead opted to dress up their cars and trucks with new custom parts – giving their rides a whole new feel for a lot less money. Today, the $30 billion-a-year industry is getting back up to speed, according to reports from Southern California, the epicenter of America’s custom car parts business. With a catalog of 3,000 custom parts, Street Scene is one of the homegrown manufacturers seeing a surge i...

January 28, 2015


35th Annual DART Winternationals, Co-Sponsored by E3 Spark Plugs, Hits TV Screens

35th Annual DART Winternationals, Co-Sponsored by E3 Spark Plugs, Hits TV Screens

Jimmy Owens claims his first Super Late Model Win on the Lucas Oil Late Model Dirt Series Tour co-sponsored by E3 Spark Plugs February 12, 2011. Couldn’t make it to the tracks for the 35th Annual DART Winternationals Presented by Magnaflow? You’re in luck. Portions of the event, part of the Lucas Oil Late Model Dirt Series and co-sponsored by E3 Spark Plugs, will air on three different television networks this year. SPEED TV will air Saturday’s (Feb. 12) Winternationals events March 5 at 3:00 p.m. You’ll see Jimmy Owens land his first ever Super Late Model win at the “Clay by the Bay,” as locals call the East Bay Raceway Park in Gibsonton, FL near Tampa. Owens had won in open wheel modified and crate late model before, but this was his first victory in the 40-lap super late model event and scored he Newport, TN resident $10,000. The night also saw Tim McCreadie claim the $12,000-purse in the finale win that almost wasn’t. “Man the way the week started we weren...

January 28, 2015


What Four-Year Itch? Americans are Keeping their Cars Longer, E3 Spark Plugs Finds.

What Four-Year Itch? Americans are Keeping their Cars Longer, E3 Spark Plugs Finds.

Like your girl's hot new haircut, an aftermarket upgrade to your ride can make you feel like you've got something brand new. E3 Spark Plugs wasn’t too surprised to see results of a recent survey that shows Americans are dodging that “four-year itch” and keeping their cars for longer than ever before. After all, the economy’s tight, gas prices continue to climb and – thankfully – many of today’s automotive parts and engine components are built to last. According to R.L. Polk, a leading automotive market research firm, Americans are keeping new cars for an average 63.9 months – up 4.5 months from the same period in 2009. And we’re keeping used cars for 46.1 months, up 3.7 months from 2009. That’s a combined average of 52.2 months of ownership. Longer ownership is getting easier, too. Many routine tune-up items that once required replacement every 15,000 miles today are good for up to 100,000 miles. Others may not even exist in newer automobiles. More efficie...

January 28, 2015


Stranded Snomobilers Know the Value of an Extra Set of Spark Plugs

Stranded Snomobilers Know the Value of an Extra Set of Spark Plugs

Don't be this guy. Before you hit the slopes, pack a snowmobiling emergency kit (including extra spark plugs), buddy up with a fellow sledder and call your mom. Snowmobiling is in full swing right now, and sheriff’s deputies and rescue workers are reminding riders to take along emergency supplies – including an extra set of snowmobile spark plugs. Just this week, sheriff’s deputies and rescue workers in Oneida, NY were dispatched to help a stranded snowmobiler who ran his Ski Doo across a swamp area just off the main snowmobiling trail. Not a smart idea, for sure. When his sled started to break through ice covering the swamp, the driver accelerated, hoping it would help keep him on the surface. No such luck. The sled hit a patch of cattails and deep water and promptly sank. Fortunately, the driver (whose name we won’t mention so as to spare the guy a little humiliation) was able to keep his head and his cell phone above water long enough to call 911. By the time a cre...

January 28, 2015


You’ve Got your E3 Motorcycle Spark Plugs – But Do You Know Your Bike Week History?

You’ve Got your E3 Motorcycle Spark Plugs – But Do You Know Your Bike Week History?

Ed "Iron Man" Kretz, winner of the inaugural Daytona 200. We’re betting many of the beautiful bikes headed to Daytona Beach Bike Week next weekend will be powered with E3 motorcycle spark plugs. After all, they offer a stronger, cleaner and more economical drive than any other motorcycle spark plug on the market. But do you know the history behind the most famous motorcycling event in America? In honor of Bike Week’s 70th anniversary, here’s a little American Biker History 101. Bike Week has its roots in the inaugural running of the Daytona 200, which took place in January of 1937. Riding a souped up Indian motorcycle, Ed Kretz hit an average 72.34 mph throughout the 3.2-mile beach and road course to cross the finish line first. Known as the “Iron Man” for his amazing endurance on a bike, the Kretz was considered the greatest motorcycle racer of his time and one of the sport’s first major stars (Son, Ed Kretz, Jr. would follow in his footsteps, racing throughout th...

January 28, 2015


E3 Spark Plugs Sponsors Rick Huseman Off-Road Racing

E3 Spark Plugs announces their new associate sponsorship of off-road racer Rick Huseman, 2010 Dirt Sports Magazine’s “Driver of the Year”.  With back-to-back championships, one in the TORC Series and another in the Lucas Oil Off Road Series, Rick has racked up awards and accolades from across the racing industry. Rick Huseman, driver of the number-36 Pro 4×4 Toyota Tundra, is making his mark on short-course off-road racing with a winning attitude and an innovative approach to his racing strategy.  In his 12 years of racing, Huseman has scored 29 victories in Off Road Racing.  He won his first PRO 4×4 championship in The Off Road Championship (TORC) Series in 2009.  He followed that up by winning the Unlimited Pro-4 championship in the Lucas Oil Off Road Racing Series (LOORRS) in 2010 in dominating fashion.  Huseman drove his number 36 Monster Energy/Traxxas/ Toyota to 10 victories out 15 rounds of racing.  This amazing feat has placed him in the record book for the mo...

January 28, 2015


E3 Spark Plugs Congratulates Daytona 500 History Maker Trevor Bayne

E3 Spark Plugs Congratulates Daytona 500 History Maker Trevor Bayne

History was made at the Daytona 500 this weekend. E3 Spark Plugs congratulates Trevor Bayne, whose never-saw-it-comin’ victory made him the first driver to win the Daytona 500 in his first attempt since Lee Petty won the inaugural event in 1959. As if that wasn’t enough, Bayne also is the youngest Daytona 500 winner to date, beating former record-holder Jeff Gordon by five years, six months and 11 days. Gordon was 25 when he landed the checkered flag in 1997. Bayne turned 20 on Saturday, the day before the race. 20-year-old Trevor Bayne became the youngest Daytona 500 winner, and the first to win the race in his first attempt since the inaugural event. Congrats from E3 Spark Plugs! Image courtesy of NASCAR. Many racing pros and fans were expecting the unexpected this year, given the recent repaving of the Daytona International Speedway. The last time the race took place on new pavement was in 1979 when Cale Yarbrough and Donnie Allison wrecked in Turn 3 on the last lap and...

January 28, 2015


E3 Spark Plugs Looks Forward to a Faster, Smoother Daytona 500

E3 Spark Plugs Looks Forward to a Faster, Smoother Daytona 500

The Daytona International Speedway's recent repaving means a faster, smoother, more thrilling Daytona 500. Photo: International Speedway Corp. This Sunday’s Daytona 500 promises a more intense race than ever, if testing/practice laps and last Saturday’s Budweiser Shootout are any indication. E3 Spark Plugs is excited to see competitors in the nation’s most prestigious racing event battle it out on the newly repaved Daytona International Speedway. Dubbed “The Great American Race,” the Daytona 500 offers the biggest total prize money payout (upwards of $18 million) of any motorsports event in the U.S. and boasts a sold-out crowd each year. This year, the thrills and chills come even faster. Last year, a pothole caused two major race delays that lasted a total of 2.5 hours, triggering a mass exodus of fans and TV viewers and prompting speedway officials to fast-track plans to repave the 2.5-mile track. First opened in 1959 and last repaved in 1978, the track had had all...

January 28, 2015


Six Reasons E3 Spark Plugs Recommends Changing Your Oil More Often

Six Reasons E3 Spark Plugs Recommends Changing Your Oil More Often

It’s a dispute that just gets hotter and hotter: How often should you change your oil? Here at E3 Spark Plugs, we get asked that question a lot. Owners’ manuals of various vehicles only make the debate more confusing. Some declare the pervasive 3,000-mile rule to be the gospel truth. Others argue it’s fine to slack on oil changes until you hit upwards of 10,000 miles. And many mechanics say a compromise of every 5,000 miles is perfectly doable for most makes and models. How often should you change your oil? It depends on multiple factors including your engine's age, your climate and your driving style, says E3 Spark Plugs. But E3 Spark Plugs cautions that a few instances that call for more frequent oil changes: Your engine is old and burns oil faster. Oil rings and valves wear as they age, causing your car’s oil to leak or burn more quickly. You regularly drive on dirt roads. Engines suck in air from outside. Along with that air comes at least a little dirt, even i...

January 28, 2015


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