E3 Spark Plugs announces the hire of Ms. Erica E. Blake as Social Media Manager. Her background includes various positions at Alpha Productions and Advantage Publishing Inc., both Gainesville, Fl based companies. Most recently, Blake had been employed as a Public Relations Account Coordinator at SHIFT Communications in Boston, MA where she gained experience in social media management, media negotiations and public relations.
The University of Florida Graduate will oversee all Social Media activity for the Ponte Verda-based spark plug manufacturer. Blake started at E3 part-time in December 2010 after moving back to her home-state of Florida. Steve Joiner, Vice-President of Sales and Marketing for E3 Spark Plugs, stated “Erica has been a great addition to our team and we are excited to have her onboard in a full-time capacity.”
“I am truly enjoying working at E3 and am looking forward to all the great things we can accomplish in the future.” commented Blake, adding; “Social media has completely changed the way companies do business and it is here to stay. With multiple flourishing social networking channels, E3 Spark Plugs is already leading the way in their industry. I’m thrilled to be joining the team to continue sharing their unique story, engaging with customers and leading the conversation through social media.”
Backed by a five year, 100,000-mile warranty, E3 Spark Plugs, with their side-wire electrode, projects the combustion spark in a way that more quickly ignites the air/fuel mixture thereby creating a significantly faster and larger flame kernel. In effect, this burns more of the available fuel, resulting in increased combustion efficiency for improved power and fuel economy with reduced emissions. They are now available for most automotive and motorsports applications at automotive retail stores nationwide. For more information and complete test results, visit www.e3sparkplugs.com.