E3 Sparkplugs, developer and marketer of a superior, powerful and ecologically friendly line of automotive, power sports and lawn & garden spark plugs, has been named presenting broadcast partner for the Lucas Oil Off-Road Racing Series and a presenting sponsor of the live NBC series finale. As a longtime Team Lucas Partner, the elevated support of the off-road racing series marks a significant step for E3 Sparkplugs, known for their DiamondFire Technology.
“As we continue our expansion into the automotive industry, the Lucas Oil Off-Road Racing Series is a perfect fit to build brand recognition for E3,” stated Steve Joyner, E3 Sparkplugs vice president of marketing.
While visiting with Lucas Oil Vice President Bob Patison at the inaugural Lucas Oil Off-Road race in Primm, Nevada, Joiner shared his enthusiasm for the growing off-road series. “Steve and his daughter had a great time at the track,” Patison said. “I enjoyed the opportunity to share such a fantastic event with one of our Team Lucas Partners, and we are thrilled to be growing our relationship with E3 and this sport together.”
With an even greater presence in the motorsports marketplace with Team Lucas, E3 Sparkplugs will have significant, active, sponsorship involvement in a variety of programs across the Lucas Oil Motorsports spectrum including the Geico EnduroCross and the Lucas Oil Pro Pulling Series.
E3 Spark Plugs produces a line of fuel efficient, low emissions, high performance spark plugs for most small engine, powersports and automotive applications. E3 Spark Plugs are the only spark plug on the market that improves horsepower and fuel economy, while lowering hydrocarbon and carbon monoxide emissions. They are now found in over 14,000 stores nationwide including: Home Depot, Lowe’s, Pep Boys, Advance Auto, CSK Auto, Sears, Summit, JEGS, JC Whitney and more.
For more information about E3 Spark Plugs, including performance and emission test results and where-to-buy, visit www.e3sparkplugs.com.