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E3 Spark Plugs now the Title Sponsor of the Lucas Oil Late Model Dirt Series Spark Plugs Challenge

E3 Spark Plugs is proud to announce they are the official title sponsor of the Lucas Oil Late Model Dirt Series Spark Plugs Challenge for 2010, revolving around the televised series events. The E3 Spark Plugs Challenge will base its standings on points earned by drivers with perfect attendance during each of the televised events in the 2010 season. The driver earning the most points in all of the televised events, while maintaining perfect attendance, will win a special cash award. To be eligible to win the cash awards, drivers must mention the E3 Spark Plugs Challenge during television interviews at each event. Each driver must display E3 Spark Plugs decals throughout the season.

The driver that earns the most E3 Spark Plug Challenge points during the year will be awarded a $2,500 cash award and the runner-up will receive a $1,500 cash award at the series year-end awards banquet to be held at the Lucas Oil Stadium in Indianapolis, IN.

“E-3 Spark Plugs have been a great Team Lucas partner for several years now and their company continues to grow along with their partnerships with all the Lucas Oil entities,” stated Ritchie Lewis, Series Director, “We are excited to have E3 Spark Plugs come on board as the title sponsor of this special challenge within our televised events on the Late Model Dirt Series in 2010. This program gives racers that maintain perfect attendance added incentives to do well in the televised events and earn additional monies.”

Backed by a five year, 100,000-mile warranty, E3 Spark Plugs with DiamondFire technology, are now available for most automotive and motorsports applications at automotive retail stores nationwide.  For more information and complete test results, visitwww.e3sparkplugs.com.

For the latest breaking news on the Lucas Oil Late Model Dirt Series, log ontowww.lucasdirt.com or call the Series’ office at (951) 532-2503.

2010 Scheduled Televised Events as Part of the E3 Spark Plugs Challenge

East Bay Raceway Park – Tampa, FL 2/4/10

East Bay Raceway Park – Tampa, FL 2/6/10

Paducah International Raceway – Paducah, KY 5/1/10

Lucas Oil Speedway – Wheatland, MO 5/28-29/10

Florence Speedway – Florence, KY 6/1/10

Columbus Speedway – Columbus, MS 7/9-10/10

Tri-City Speedway – Pontoon Beach, IL 7/16/10

Batesville Speedway – Batesville, AR 8/20-21/10

Lawrenceburg Speedway – Lawrenceburg, IN 8/27/10

Portsmouth Raceway Park – Portsmouth, OH 9/3-4/10

Brownstown Speedway – Brownstown, IN 9/24-25/10

Dixie Speedway – Woodstock, GA 10/9/10

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