E3 Spark Plugs Announces Two Year Sponsorship of American Flat Track Racing - Named Official Spark Plug

Ponte Vedra, FL, (February 15, 2018)…E3 Spark Plugs announces a renewed partnership with American Flat Track Racing for 2018 and 2019. As the series’ official spark plug for a second year in a row, E3 is very proud to be a sponsor of the world’s most prestigious form of dirt track motorcycle racing.


E3 Vice President of Motorsports & Marketing, Rob Fisher, says, “American Flat Track racing is always exciting to watch whether it’s new talent competing in AFT Singles short track, TT or half mile courses, or American Flat Track Twins racing globally in the professional ranks at 90+ HP. For enthusiasts like myself, this partnership allows us to work directly with racers that can test throttle response and durability under the most intense race conditions.”


In addition to the company’s partnership of American Flat Track Racing, E3 recently renewed its sponsorship program with Richie Morris Racing (RMR) for 2018. RMR operates a two rider program with Shayna Texter, riding in Singles and fresh off a win at Rolling Wheels, and GNC1 Rookie of the Year, Jarod Vanderkooi, who recently moved to flat track from road racing and is riding twins.


E3 Spark Plugs feature advanced DiamondFIRE electrode technology recognized for its immediate throttle response and consistent spark to achieve maximum horsepower.


In 2018, American Flat Track will be broadcast on NBCSN and offers encore telecasts on FANSChoice.tv in addition to live stream coverage. All events of American Flat Track Racing are available for viewing on NBCSN in 2018 or as post coverage on FansChoice.tv.  Currently, all 18 events from 2017 are available for viewing.

The 20 event schedule begins with the Daytona TT on Thursday, March 15. Gates open at 1:00 p.m. and the fun begins with AFT Singles Practice at 2:00 p.m. and concludes on October 6 at Meadowlands Mile in East Rutherford, NJ.


For more information about E3 ignition products, visit e3sparkplugs.com, or follow E3 on Facebook.

About American Flat Track:
American Flat Track is the world's premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, visit americanflattrack.com.


About RMR

RMR is a professional motorcycle race team. Having competed at the highest level in different genres of motorcycle racing, RMR has won four national championships in AMA Pro Road Racing. The team has scored numerous wins and podium finishes with many different professional riders. We believe in building a solid platform to win races and championships. In doing so, our mission is to deliver value to our riders and partners.


About E3 Spark Plugs and Performance Products

E3 Spark Plugs with patented DiamondFIRE technology, developed and validated by researchers from leading engineering universities, improves combustion efficiency for maximum performance.  As one of the leading spark plug companies in the United States, E3 manufactures a complete line of spark plugs for automotive, small engine, powersports and racing application.  In 2016, E3 expanded the company’s product line to include distributors, spark plug wires, coils and 02 sensors under the company’s DiamondFIRE brand. The DiamondFIRE line of ignition products firmly entrenches E3’s commitment to the automotive high performance and racing industry.


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