= This photo of famed Formula One racer Ayrton Senna spraying the winner's champagne on the podium at Germany's Spa in 1991 was taken by his lifelong friend and official photographer Keith Sutton and reportedly was his personal favorite. Only a few drivers’ names are mentioned when discussing who is the greatest racecar driver in history. Aryton Senna, Brazil’s national hero and three-time Formula One World Champion, is the only driver ever named that by his peers. Fifteen years after his untimely death at the San Marino Grand Prix in Imola, Italy, 217 current and former F1 drivers named Senna as the greatest Formula One driver in a poll conducted by Autosport Magazine. Now, Universal Pictures has released an engrossing documentary film SENNA honoring the remarkable story...

Steve Coonan and Rob Brydon try relentlessly and hilariously to one-up each other in "The Trip," and E3 Spark Plugs recommended flick. When is the last time a movie made you laugh so hard your Diet Coke shot out of your nostrils? According to Time Magazine Film Critic Richard Corliss, the next time might be when you watch The Trip. After all, it happened to him. E3 Spark Plugs loves a road trip film, and this one is driving up interest and great reviews at major Film Festivals including Toronto and Tribeca. Directed by Michael Winterbottom and starring acclaimed comedic actors Steve Coogan and Rob Brydon (24 Hour Party People, A Cock and Bull Story), The Trip follows the two actors playing themselves as “eat, drink and try not to kill each other” while touring the North...

Smells delicious! But are my spark plugs in one of those boxes too? Calling in a large pepperoni pie or a few orders of moo goo gai pan for home delivery is second nature in America. But how about getting that new set of spark plugs and struts, a few jugs of motor oil and a pair of fuzzy dice delivered right to your doorstep? Several auto parts retailers are testing the home delivery waters. Advance Auto Parts (which, by the way, is an E3 Spark Plugs distributor) is one of those retailers offering home or curbside delivery in a select few pilot markets. The company offers free delivery for purchases of $75 or more within a five-mile radius ($9.99 for purchases under $75) and generally drops off orders within two hours. Nearly 80 percent of those deliveries are to the homes of auto...

Honda’s Justin Barcia moved up to the 450 cc class for Round 9 of the AMA Pro MX Championship over weekend. The nineteen year old New York native finished third overall in his debut race. Photo courtesy of powersports.honda.com. Since 1970, motocross racing fans have been traveling to the mid-state Leatherneck region of New York State for one of AMA’s oldest outdoor motocross events. This year was no exception as fans lined the fence three-deep for the start of the first moto of the 450 cc class. After the disappointment of not winning the Lucas Oil AMA Championship round at his home track in Washougal, Ryan Villopoto gave himself an early birthday present by winning both motos at the Unadilla National. In his first ever professional race on the big bikes, Honda’s...

= Spark plugs make great (and cheap) fishing lure retrievers. Going fishing? Well, if you’ve got a used spark plug sitting in your tool box, you may want to drop it in your tackle box on your way out the door. That’s because car spark plugs make great fishing lure retrievers. Old-school fishermen have used this trick for decades, but the idea went mainstream with the onset of urban fishing holes, where young, hip city denizens gather to cast lines and compare catches. Photos of these events certainly are not the stuff of Field & Stream photo spreads. Fishing spots often are small bodies of water surrounded by chain link fencing with razor wire, rusting metal beams and concrete slabs jutting out of the surface. But the camaraderie of anglers everywhere is just as strong...

You know you wanna drive it! E3 Spark Plugs racing fans are rushing to sign up for the Ford Octane Academy and the chance to show up a few of today's top racers. You’ve called plenty of races from your sofa or from the stands. Now, E3 Spark Plugs racing fans have a once-in-a-lifetime chance to hang with the big boys and take in the view of the tracks from behind the steering wheel.  Power up your video camera and ready your audition for Ford’s Octane Academy. Never heard of it? Octane Academy is an all-new action sports program that pairs the gutsiest young race fans out there with four of today’s top racers: Vaughn Gittin, Jr., Ken Block, Tanner Faust and Brian Deegan. Chosen participants will attend four fantasy weekend camps designed and run by the pros,...

Vintage Indian motorcycles (like the one above) will be parked adjacent to the Indian Motorcycle Display for the Sturgis Motorcycle Rally on Aug. 8th thru Aug. 14th. Indian motorcycles have played a major role in the colorful history of the famed Sturgis Rally. The company recently announced their plans for this year’s 71st annual Sturgis motorcycle rally to be held August 8th through August 14th in Sturgis, South Dakota. For over seven decades, since the first “Black Hills Classic” racing event was first run in 1938, Indian motorcycles have been a featured attraction of the annual rally. Festival organizers expect over 500,000 motorcycle enthusiasts and families will attend in 2011. In addition to the traditional Sturgis activities, Indian Motorcycle has invited...

Over a half of million motorcycle enthusiasts are expected to travel to the Black Hills of South Dakota for the 71st Annual Sturgis Motorcycle Rally. For over seven decades, motorcycle enthusiasts and E3 Spark Plugs racing fans have made the annual trek to Sturgis, South Dakota, for what is arguably the largest bike rally held in the United States. Both the Sturgis Rally and Daytona Bike Week typically draw several hundred thousand bikers to their respective venues with a reported 750,000-plus having attended the Sturgis event in 2000. This year over half a million motorcycle riders and their families are expected to migrate to the Black Hills for the official week of festivities from August 8th through August 14th. Since the initial rally in 1938, which featured a single motorcycle...

DNA Shred Stix/Star Racing Yamaha rider Kyle Cunningham has finished fourth overall in last three Lucas Oil AMA Pro MX 250cc championship races behind Pro Circuit's dynamic trio. Photo courtesy of www.yamaha-motor.com. The Monster Energy 250cc Kawasaki team dominated the podium once again at Round 8 of the Lucas Oil AMA Pro MX Championship last weekend in Washougal, WA. Geico Honda’s Justin Barcia led the Lites class through turn one of the first moto ahead of Pro Circuit’s Blake Baggett and DNA Shred Stix/Star Racing Yamaha’s Ryan Sipes. El Chupacabra wasted little time and quickly passed Barcia for the lead but Sipes, who was fastest of day in qualifying, would take the lead away before the close of lap one. Series points leader, Dean Wilson, had a bad start,...

Bret Metcalfe seems to be regaining his 2010 AMA Championship pace with a podium finish at Washougal MX Park over the weekend in Round 8 of the 2011 Lucas Oil sponsored series. Photo courtesy of mx.rockstar69.com. After Ryan Dungey won his hometown national last weekend at Millville’s Spring Creek MX National, Monster Energy Kawasaki’s Ryan Villopoto hoped to keep the streak going at Round 8 of the Lucas Oil AMA Pro MX Championship at Washougal MX Park. Villopoto (a native of Poulsbo, Washington) has never won at his home track but served notice early in the day when he pulled the holeshot in Moto 1 ahead of his 450cc rivals Dungey aboard the Rockstar Makita Suzuki and the factory Honda of Trey Canard. TwoTwo Motorsports’ Chad Reed seemed to be a tick off the...