Volkswagen Recruits Three Bronx Grandmothers to Promote its TDI Engines

Take a peek inside most any auto repair garage and somewhere, you're likely to see a poster of a busty babe modeling in an ad for everything from spark plugs to tires to hemi engines. But in promoting its new TDI engines, Volkswagen has taken a decidedly different route. And we here at E3 Spark Plugs are charmed. A trio of grandmothers from the Bronx dubbed "Three Golden Sisters" first appeared on the Oprah Winfrey Network in 2013, but shot to fame when their videoed commentary the Kim Kardashian sex tape went viral. Ever since, 83-year-old Mary Bartnicki, Josie Cavaluzzi and Teresa Dahlquist, both 73, have been doling out hilarious, sharp-tongued advice and giving their opinions on pop culture to millions of fans. In a brilliant marketing move, Volkswagen has recruited the...

March 23, 2015
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Mystery Plumber Leaves Behind Amazing Collection of Vintage Cars

Tasked with doling out the estates of late California residents, the Orange County District Attorneys' office typically isn't in the business of producing car shows. But that may change shortly, thanks to one mysterious Gerald Willits. The 76-year-old Buena Park plumber passed away last August without an original will or any legally recognized next of kin. Now, the DA's office must figure out just what to do with the 69 vintage cars that Willits left behind. The collection is being described as "a combination of Hoarders and Antiques Roadshow" and includes Ford Model Ts and Model As, Volkswagen Buses and Beetles and dozens of other models spanning a century. Unfortunately, they're not in the best of condition. Stored outside for decades, many were discovered covered in leaves and...

March 22, 2015
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Good News, Bad News in Impaired Driving Studies

Researchers with the National Highway Transportation Safety Administration just wrapped two separate studies on impaired driving and the results are mixed. While drunk driving rates have declined in the United States, drugged driving is on the rise. First, there's the NHTSA's Roadside Survey of Alcohol and Drug Use by Drivers, conducted every five years since 1973. The latest found that the number of drivers caught with alcohol in their system has dropped by 30 percent since 2007, and by 80 percent since the time of the initial study. That's the good news. Now the bad - That same survey revealed a huge increase in the number of drivers caught using marijuana or other illegal drugs while behind the wheel. Nighttime weekend drivers are the biggest offenders. The number of these drivers...

March 22, 2015
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Jeep Unleashes Seven New Concept Rides for 49th Annual Easter Jeep Safari

Each spring, hundreds of Jeep enthusiasts head for Moab, Utah for nine days of trail rides hosted by the Red Rock 4-Wheelers club. Now it its 49th year, the annual Easter Jeep Safari allows rare access to trails stretching across federal and Utah state lands, including many left over from the area's mining boom of the 1950s. Each event also features a two-day vendor show and this year, Jeep has gone all out with plans to unveil seven new concept rides. "We go to this legendary event each year to showcase our latest Jeep production vehicles, as well as a variety of new ideas in our concept vehicles," said Mike Manley, President and CEO – Jeep Brand. "In doing so, we receive a tremendous amount of valuable feedback, while interacting with our customers in the Jeep brand's natural...

March 22, 2015
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Top Gear Host Flips Out - Remainder of Season Cancelled

If you're a fan of the BBC's popular automotive show Top Gear, we've got a bit of bad news. It appears that show host Jeremy Clarkson's recent "fracas with a BBC producer" has brought the show to a screeching halt. News from across the pond says that Clarkson threw a punch at producer Oisin Tymon in a March 10 blow up that got both of them suspended indefinitely and put the final three episodes of the show's 22nd season on hold. An investigation is under way and BBC director general Tony Hall ultimately will decide what happens. However, during an appearance at the Roundhouse Gala, an annual event to raise funds for creative education, Clarkson was at his foul-mouthed best while auctioning off what he described as his "last lap" on the race track. "By being brief, controversial and a...

March 22, 2015
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News from SXSW: Flying Cars to Hit Skies by 2017

Flying cars have been the stuff of sci-fi movies for decades. Now, they're closer to reality than ever, according to news coming out of South by Southwest (SXSW). We here at E3 Spark Plugs are psyched. Interviewed by CBC News at the annual Austin, TX conference on music, film and all things interactive, AeroMobil CEO Juraj Vaculik said he aims to have a working model for clients in just two years. And though you'll have to be uber-rich to own one and a licensed pilot to fly one, you ultimately may be able to enjoy one, if all goes as planned. "We believe that 2017, we'll be able to launch this to market," Vaculik, AeroMobil’s co-founder, said of the flying roadster at his Sunday SXSW presentation, adding that his company's long-term vision for their winged two-seater may...

March 16, 2015
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Six Top Tips to De-Winterize your Jet Ski

March is fast upon us, and that means spring break is just around the corner. It also means the first time back on the water for many living in warmer, southern climates like that of E3 Spark Plugs' Ponte Vedra Beach, Florida hometown. If you're planning to spring your jet ski out of its wintertime storage and hit the waves soon, we've got a few tips for you. Here are six top tips for de-winterizing your jet ski: Charge and replace your battery: If you properly winterized your jet ski, you likely removed your battery and connected it to an automatic battery charger to keep it maintained throughout the colder months. Make sure it's got a full, fresh charge before putting it back into your jet ski. Drain & refill: Completely drain and replace any fluids remaining in your jet ski,...

February 24, 2015
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E3 Spark Plugs-Sponsored Takes a Lickin' Modified Tractor Wins NFMS Championship Tractor Pull

The annual National Farm Machinery Show Championship Tractor Pull recently wrapped, and E3 Spark Plugs made an enviable showing. Driven by Steve Bunnage, owner of Steve Bunnage Motorsports, the E3 Spark Plugs-sponsored Takes a Lickin' modified tractor performed like a boss, beating out 14 fierce competitors and taking home the Modified Class Championship. "A great way to start out the 2015 pulling season," Bunnage said after the hard-earned win. The annual tractor pull is the nation's largest indoor pull. Held at Louisville, Kentucky's Freedom Hall, this invitation-only event stars the nation's best drivers and their machines — pro stocks, super stocks, modified, and alcohol tractors as well as two-wheel and four-wheel drive trucks - competing in multiple mud-slinging...

February 23, 2015
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Elvis Presley's Secret Chevy Van Uncovered on Velocity's AmeriCarna

Iconic entertainer Elvis Presley will forever be known as the King of Rock & Roll. But legend has it that Mama's Boy also harbored a quite different ambition - to be an undercover agent. Or perhaps, he just longed to go out for a peanut butter banana sandwich in peace, thank you very much. Either way, in order to dodge the public eye that was ever on him, he'd need a plan. Oh, and a ride that was decidedly less conspicuous than his famed pink Cadillac. As it turns out, he had one. And very few people knew it. For a recent episode of his Velocity show, AmeriCarna, three-time NASCAR championship winning crew chief Ray Evernham paid a visit to Graceland, Presley's famed Memphis, TN mansion. The aim was to produce a program segment about the last car Elvis drove before he died, a 1973...

February 23, 2015
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Ford Punks Would-Be Speed Daters with Sleek 'Stang, Hot Blonde

Have you seen Ford's new "Speed Dating" commercial? It quickly became a favorite here at E3 Spark Plugs. Not only does it feature a sleek, fast car and a gorgeous blonde, it also serves to put a few macho types in their place and elicit a few laughs. Here's the premise: A series of unsuspecting dudes agree to meet a girl at a coffee shop for a blind date, believing they're auditioning for a new dating show. Upon walking through the doorway, they're psyched to see that she's a gorgeous blonde with a sweet personality to boot. And they’re even more impressed when they see what she's driving - a sleek, candy apple red 2015 Mustang GT. After a bit of coffee shop small talk, the faux couples head out for a drive and she coyly fiddles with the stick shift, pretending that she's new to...

February 23, 2015
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