Epic Embarrassment for GM as Massive Recalls Continue Over Decade-Old Ignition Problem

GM CEO Mary Barra testifies on Capitol Hill about her company’s decade-long delay in admitting a potentially deadly ignition issue. Photo by Mark Finkenstaedt for General Motors. We’re guessing you’ve heard a little about this one – the massive recall of GM vehicles over a problem with the ignition that, as it turns out, the company has known about for over a decade. Well, things just got worse, and we here at E3 Spark Plugs want to make sure you know the risk if you’re driving one of the recalled rides. The controversy started in February with a recall of 780,000 GM vehicles, prompted by an ignition switch defect that can cause the engine to shut off unexpectedly and disable the airbags. GM officials attempted to at least partially pass the blame to car...

February 9, 2015
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Racing Technology Takes the Football Field

Former racer and longtime motorsports safety advocate is customizing his technology to better protect football players. Many racing enthusiasts also just happen to be football fans, too. That’s the case with us here at E3 Spark Plugs. And it’s certainly the case for Motorsports Hall of Famer Bill Simpson, whose taking his post-racing life’s work from the track to the gridiron. In 1958, an 18 year old Simpson, who would go on to race professionally from 1968 to 1977, broke both arms in a drag racing crash. He later recalled, “Until then, I was like most drivers. The only time I thought about safety was after I’d been hurt. This time, I was hurt bad enough to do a lot of thinking.” That thinking led to Simpson’s first foray into developing...

February 9, 2015
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Time to Spring Clean your Ride – E3 Spark Plugs Offer Tips

Time to spring clean your ride. Spring is in full swing. And you know what that means. Time for some spring cleaning – not just your house, but your ride, too. E3 Spark Plugs offers a few tips. Wash your car, over and under – Again. Yes, we know. That powdery, pale yellow pollen film will be back next week. Sorry ‘bout your luck. Gotta do it, or it’ll do a number on your paint job. This goes double if you live in an area where it snows in the wintertime. Chances are, there’s a buildup of road salt just waiting to corrode and rot out your car’s exhaust and muffler systems, coil springs and frame. Extra points for waxing your ride after a good wash. Not only will it shine her up, it helps protect your paint job, too. Clean the interior. And we...

February 9, 2015
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Fancy Scientific Study Proves it – Your Spouse is the Most Annoying Driver You Know

Who who’s the most annoying driver you know? Chances are, it’s your loving spouse, a new poll shows. Well, here’s a “whodathunk?” for the ages. A new study proves that your loving husband or wife is, in fact, the most annoying driver you know. Results of a poll of 2,000 adult licensed drivers by Insure.com spelled out a few info tidbits that, frankly, we here at E3 Spark Plugs didn’t need a fancy scientific survey to know. We bet you didn’t either. But just for formality’s sake, here’s the statistical lowdown… When asked to rat out the most annoying driver they know, respondents answered:  My spouse – 36 percent My friend – 22 percent Mom – 16 percent Dad – 9 percent Other – 8 percent My...

February 9, 2015
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Need a New Bike? How About a Custom 2015 Victory Gunner?

Enter by March 26 to win a 2015 Victory Gunner motorcycle customized by the legendary Ness family. Motorcycle enthusiasts everywhere, including us here at E3 Spark Plugs, are duly impressed with the 2015 Victory Gunner motorcycle. Sporting perhaps one of the most unique looks, this black suede metallic ride is a stunning mix of modern specs with a decidedly vintage feel. And if you move quickly, you just may ride one home soon. “Tailgunners in World War II were a breed apart,” writes Bryan Harley of MotorcycleUSA.com. “Victory [Motorcycles] aims to inject some of the same bravado and brashness of those tailgunners in its new cruiser motorcycle, the 2015 Gunner.” It’s an apt comparison, for sure. This brawler of a bike features a Freedom 106 engine,...

February 9, 2015
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Ever Dream of Driving a 1966 Ford Mustang Limousine? Yep – It Exists

Yep – This here is a stock 1966 Ford Mustang-turned-stretch limousine. Well, here’s something you don’t see every day – a 1966 custom four-door Ford Mustang limousine. What? You never knew Ford make such a contraption? Well, the company didn’t. But someone did. Most rides that get turned into limousines are ones with designs that already lend themselves to that stately limo look. Think Lincoln Town Cars, Cadillacs, Mercedes Benzes, etc. Every now and then, someone gets an out-of-the-box creative urge to do something a bit different – Ergo stretch limousine versions of Hummers, Volkswagen Beetles and semi truck cabs. But a sweet classic, otherwise perfectly stock Pony car? Honestly, we here at E3 Spark Plugs aren’t sure what to think of it....

February 9, 2015
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850-HP Buick Drives Off with Detroit Autorama’s 2014 Ridler Award

This custom 1964 Buick Riviera, aptly named the “Rivision,” won the 2014 Ridler Builder Award. The Detroit Autorama’s Ridler Builder Award is one of the most prestigious and coveted honors among the North America’s classic hot-rod enthusiasts. And this year, bragging rights go to J.F. Launier, owner of Osoyoos, British Columbia’s JF Kustoms for his jaw-dropping custom 1964 Buick Riviera. This canary yellow, 850hp stunner is the finished product of 200,000 hours of labor over a period of six years, plus a whopping $300,000 and some change. Per the Ridler Award rules, Launier’s Riviera, aptly renamed the “Rivision,” is a whole new creation from its arguably humbler beginnings, right down to the spark plugs, and the Detroit Autorama was...

February 9, 2015
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Fast & Furious 7 to Resume Production this Month – Paul Walker’s Character to be Retired

Late actor Paul Walker and Vin Diesel in Fast Five. Filming of Fast & Furious 7 resumes March 31, four months after Walker’s sudden death. When news hit that actor and racing enthusiast Paul Walker had been killed in a high-speed, single-car crash November 30, production on his last film, Fast & Furious 7, came to a halt. Now, after months of deliberation as to whether to continue the film’s production and, if so, how to most honorably deal with the loss of Walker on screen, fans finally have an answer. The news came this week via a Facebook post by Vin Diesel, lead actor in the Fast & Furious film franchise and a close friend of Walker’s. “The transition into that Dom state of mind has always been an interesting one… only this time there is...

February 9, 2015
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E3 Spark Plugs Recommends: “Need for Speed,??? in Theaters Friday

  Aaron Paul shows some impressive behind-the-wheels talent in “Need for Speed,” in theaters March 14. This is one that fast car enthusiasts, film fans and gamers have been waiting for. The video game-inspired feature film Need for Speed, starring Aaron Paul of Breaking Bad fame and Dominic Cooper, hits movie theaters nationwide this Friday, March 14. The film adaptation of the enduringly popular game series is the story of street racer Tobey Marshall. Fresh from prison, he joins a cross-country race, bent on revenge against the wealthy business associate who framed him. Meanwhile, little does he know that his ex-partner has learned of the plan and placed a massive bounty on Marshall’s head as the race begins. Need for Speed is described as “a...

February 9, 2015
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