Ferrari Drives $2.3 Million in Aid for Earthquake Victims

This Ferrari 599xx auctioned for $1.8 million, benefitting victims of devastating earthquakes in northern Italy. When devastating earthquakes rocked northern Italy last month, Ferrari quickly revved up its philanthropic engines. The iconic carmaker launched an online auction that in just 14 days raised $2.3 million to help victims. Among the items auctioned – a 599XX track car that went for a cool $1.8 million. The first quake hit May 20 with a 6.0 magnitude tremor that killed seven people, left 6,000 homeless and destroyed dozens of historic buildings. A second, 5.8 magnitude quake struck on May 29, killing another 17 people, injuring hundreds and raising the number of homeless to 14,000 people in Italy’s Emilia-Romagna region. The top seller, of course, was that...

February 4, 2015
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That Fab Candy Apple Red Paint Job? Yeah – Birds Love it Too, New Study Shows

Know what's attracted to shiny red sports cars? Beautiful women. Oh, and bird poop, according to a new study. Bad news for your little red sports car. Turns out that gorgeous Candy Apple Red paint job makes your ride a big ol’ bird poop target. In a study commissioned by Halfords, an online retailer of bike and auto tech accessories, red cars attract more bird droppings than any other color. Researchers in the U.K. found that red vehicles made up a full 18 percent of the cars marked by birds. Blue cars were the next unluckiest at 14 percent. And being green may be easy after all. A mere one percent of green cars got hit – A statement from our feathered friends (or foes, if you drive red) on the eco-movement, perhaps? Here’s how the most popular car colors...

February 4, 2015
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Meet Team E3 Racing Winner Dusty Lawson

Team E3 Racing winner Dusty Lawson and his father race sprint cars in the Northern Outlaw Sprint Association. Dusty Lawson probably first heard the rumble of a racing engine from the womb. “I have been around racing since I was born and went to my first race at seven months old,” says the third-generation racer and new Team E3 Racing winner from Minot, North Dakota. Lawson’s grandfather first fired up the family’s racing heritage in the 1950s and raced through the 1970s. His father followed suit, starting his racing career in 1980 and continuing today. Spending his childhood in the garage and at the tracks solidified Lawson’s choice to take up the family business when he came of age. He began helping in the pits at age 14 and by 17, had his own racecar....

February 4, 2015
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Ferrari Restoring “King of Cool??? Steve McQueen’s 275 GTB/4

Actor Steve McQueen's Ferrari 275 GTB/4 is being fully restored. He’s known as the King of Cool for multiple reasons – not the least of which is the massive collection of some of the world’s coolest cars he amassed before his death in 1980. Now, Steve McQueen is back in the headlines for one of those cars – a 275 GTB/4 that the actor bought in San Francisco while filming 1968′s Bullitt. Sometime during the 1980s, the car’s subsequent owner decided to give it bit of a makeover. He had the roof chopped off, transforming it in to faux-Spyder, presumably thinking he could trick the automotive world, or at least his none-the-wiser buddies, into believing he was the proud owner of one of just 10 authentic 275 GTB/4 NART Spyders existing. News of the chop...

February 4, 2015
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E3 Spark Plug’s Top Picks: Father’s Day Gifts for the Car Buff

For Father's Day, how about giving Dad a ride in one of these? Exotics Racing in Las Vegas. Father’s Day is this Sunday. Got your car lovin’ dad a gift yet? Don’t you dare show up with another department store tie. E3 Spark Plugs has a few ideas that’ll really get Dad revved up. If Dad’s a DIY kind of guy who just keeps amassing tools, he needs a place to put them. We’re digging Swivel Storage Solutions‘ collection of toll boxes and workbenches. Heavy duty 12 and 14-gauge drawers them ultra-sturdy. And rather than pulling straight out, these drawers swivel. The design allows Dad to access several drawers at one time. A sealed keeps out the dust and a tamper proof central locking system assures Dad you won’t be able to abscond with his...

February 4, 2015
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Meet Team E3 Racing Winner Steve Shaw, Jr.

Team E3 Racing Winner Steve Shaw's #62 car You know a young racer’s got promise when he wins eight races, including two feature wins, in his rookie season. That was in 2003. Today, Team E3 Racing Tier 2 member Steve Shaw, Jr. is still winning and still learning. Stock Cr Racer and Team E3 Racing Winner Steve Shaw, Jr. Shaw first started his competitive stock car racing career in the Econo Division at South Buxton Raceway near his hometown Merlin, Ontario, Canada. After a fantastic first season, he ran a limited schedule until 2006 when he shared a limited late model with his racing father, Steve, Sr. and picked up two more wins. One of those wins was a feature and the two-man team finished the season third in points. In 2010, Shaw joined the Rick Hornick Racing Team and got...

February 4, 2015
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Volkswagen Introduces Hover Car Concept

Volkswagen's hover car would work via electromagnetic suspension. In a Marty-McFly-Goes-to-China moment, Volkswagen and China’s “The People’s Project” have debuted what might bring us closer than ever to that flying DeLorean we’ve all secretly pined for since the first installment of Back to the Future – that is, if it ever sees reality. The concept is vividly illustrated in a recently released video featuring a simulated cruise through Beijing in a wheel-shaped, two-seater pod floating several feet above the road’s surface. It’s operated by a center-mounted joystick. Dashboard information, including speed, mileage and engine cues are displayed hologram-style. So how does it work? The idea is based on electromagnetic suspension....

February 4, 2015
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Summertime Swelter Means Your Car Suffers Too – E3 Spark Plugs Offers Tips for Keeping Cool

A few summertime car care tips can help make sure you're sunning on the beach rather than sweltering in your broke-down vehicle. As summer gets underway, extreme temperatures have probably already sent you sprinting into your air conditioned home or the deep end of your swimming pool. But just like you, your automobile can take only so much heat. Turns out that excessive heat can cause or worsen a whole slew of car maintenance issues. E3 Spark Plugs offers these tips to help your car and your wallet keep cool. Clean your battery and terminals, particularly if it’s an older one. Make sure that there is no acid leaking, that it has adequate water (heat can evaporate a battery’s internal fluids) and that the charge is strong but not off the charts. High summertime...

February 4, 2015
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E3 Spark Plugs Congratulates Kari Roben, Winner of a 3-Day Motorsports Experience in Utah

Kari Roben,and husband Richard Chandler are headed to Utah for a three-day off-roading adventure complements of E3 Spark Plugs. They say the family that off-roads together stays together – or something like that. In any case, it’s true for the family of Kari Roben. She’s the winner of a trip for two to the 2012 E3 Spark Plugs Utah Off Road Nationals Presented by Toyota at Miller Motorsports Park. “The best winning experience of our life,” said Roben when we broke the news. The Thousand Oaks, California resident says she entered in hopes of winning a much deserved vacation for husband Richard Chandler, Jr. “He’s the hardest working, most honest businessman I know.” After nearly two decades in the construction industry, Chandler founded...

February 4, 2015
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E3 Announces Its New 2012 Off Road Truck Team

Press Release For Immediate Release: For more information, contact: Kevin Shaw kevin.shaw@martincoadvertising.com 615/876-1822 The 2012 racing season is well underway and E3 Spark Plugs has a trio of racers that are already outrunning the competition and taking the lead. These three racers bring with them a combined 45 years of racing experience and know-how and are all members of Live Fast…Play Dirty Motorsports’ race team. Leading the trio is #23 Jerry Daugherty out of Riverton, Utah. Jerry’s racing experience is put to the test behind the wheel of his Pro 4 Unlimited Live Fast…Play Dirty Motorsports’ Chevrolet Silverado powered by a Todd Goodwin-built Goodwin Competition mill. Over his 36 years of competition, Jerry has taken home 13 podium finishes...

February 4, 2015
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