E3 Spark Plugs Mourns Betty Skelton – “First Lady of Firsts???

Betty Skelton set women on a daredevil course to competitive fame on the tracks and in the air. The racing world bid farewell to one of its legends this week. E3 Spark Plugs joins fans, friends and family in saying good bye to Betty Skelton, the 5-foot-3, 100 pound lady who proved that women, when given the chance, are a force to be reckoned with on the tracks and in the air. Skelton, famed Chevrolet Corvette test driver, daredevil speed racer and acrobatic airplane pilot, packed the equivalent of several lifetimes into the 85 years she lived before passing away August 31 in Florida. She is credited with establishing a solid precedent for women’s involvement in aviation, aerobatic performance and auto racing – all the while maintaining a successful advertising and...

January 30, 2015
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E3 Spark Plugs’ Top 10 Reasons for Auto Breakdowns

Let me gues... E3 Spark Plugs lists the top 10 reasons your car breaks down. So you’re on the side the road again, hoping your cell phone battery will hold out long enough for you to get through a phone call with the tow trucker, dad, significant other, best friend, neighbor, guy you met in the bar last night, or whomever else you can think of who might be willing to give you a lift home. E3 Spark Plugs probably knows why you’re there. Here are our top ten reasons for auto breakdowns: You’ve got a bum battery. Small trips can be a big drain on a battery. Make sure your car gets an extended run every few weeks. It’s a great excuse for a fun day trip. You lost your keys. Again. Make several copies of your car keys. Keep one in your purse or wallet, another at...

January 30, 2015
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Ashley Fiolek, Jeremy McGrath Appear in Honda Documentary Series

Pro MotoX racer Ashley Fiolek and SuperX champ Jeremy McGrath appear in Honda's "The Undying Dream" documentary short. A while back, E3 Spark Plugs introduced our blog readers “The Power of Dreams,” Honda’s amazingly inspiring short documentary series. Indy car racer Danica Patrick appeared in one installment titled “Failure: The Secret to Success.”With another browse through the series’ website, we recently spotted other familiar faces are in the mix. Pro Motocross racer Ashley Fiolek and Supercross champion Jeremy McGrath – both Honda racers, appear in a six-minute piece titled “The Undying Dream,” which parallels their own quests to become racing royalty with Honda’s quest to create increasingly energy-efficient, clean...

January 30, 2015
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E3 Spark Plugs Recommends: “Car Guys vs. Bean Counters???

Former GM Boss Bob Lutz details the state of the American automotive industry in his latest book. If you’re a car buff who has ever wondered about the real inner workings of the automotive industry, E3 Spark Plugs has a recommendation for your next read. Former GM Vice Chairman Bob Lutz recently released his second book, Car Guys vs. Bean Counters: The Battle for the Soul of American Business. And it’s sure to rev a few opinion engines. Car Guys vs. Bean Counters is essentially Lutz’s educated opinion on today’s American auto industry and a chronicling of the steps he took to change GM during his second decade-long stint with the company. The Zurich, Switzerland-born auto magnate began his business career while flying in the Marine Corps Reserves and selling...

January 30, 2015
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MX Racing in the Eye of Hurricane Irene

  Suzuki's Brett Metcalfe claimed his first Lucas Oil AMA Pro MX Championship overall win in the 450cc class at Southwick, MA. Neither rain nor snow nor Hurricane Irene could keep the 450cc motocross riders from delivering the mail at the Moto-X 338 track over the rain-soaked weekend at Southwick, MA. Storms rolled in early Saturday morning and each group’s lap times continued to soar as track conditions progressively deteriorated throughout the practice sessions. However, once the premier class of the 2011 Lucas Oil AMA Pro MX Championship class took to the track, well things just got stranger by the lap. At the end of the day, a rookie 450 rider would have claimed his first ever win in only his second race, a seasoned veteran would have claimed his first ever overall...

January 30, 2015
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The Legend of the Greatest Driver Who Ever Lived

= This photo of famed Formula One racer Ayrton Senna spraying the winner's champagne on the podium at Germany's Spa in 1991 was taken by his lifelong friend and official photographer Keith Sutton and reportedly was his personal favorite. Only a few drivers’ names are mentioned when discussing who is the greatest racecar driver in history. Aryton Senna, Brazil’s national hero and three-time Formula One World Champion, is the only driver ever named that by his peers. Fifteen years after his untimely death at the San Marino Grand Prix in Imola, Italy, 217 current and former F1 drivers named Senna as the greatest Formula One driver in a poll conducted by Autosport Magazine. Now, Universal Pictures has released an engrossing documentary film SENNA honoring the remarkable story...

January 30, 2015
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E3 Spark Plugs Recommends “The Trip???

Steve Coonan and Rob Brydon try relentlessly and hilariously to one-up each other in "The Trip," and E3 Spark Plugs recommended flick. When is the last time a movie made you laugh so hard your Diet Coke shot out of your nostrils? According to Time Magazine Film Critic Richard Corliss, the next time might be when you watch The Trip. After all, it happened to him. E3 Spark Plugs loves a road trip film, and this one is driving up interest and great reviews at major Film Festivals including Toronto and Tribeca. Directed by Michael Winterbottom and starring acclaimed comedic actors Steve Coogan and Rob Brydon (24 Hour Party People, A Cock and Bull Story), The Trip follows the two actors playing themselves as “eat, drink and try not to kill each other” while touring the North...

January 30, 2015
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I’ll Take a Large Pepperoni and a Set of Spark Plugs, Please

Smells delicious! But are my spark plugs in one of those boxes too? Calling in a large pepperoni pie or a few orders of moo goo gai pan for home delivery is second nature in America. But how about getting that new set of spark plugs and struts, a few jugs of motor oil and a pair of fuzzy dice delivered right to your doorstep? Several auto parts retailers are testing the home delivery waters. Advance Auto Parts (which, by the way, is an E3 Spark Plugs distributor) is one of those retailers offering home or curbside delivery in a select few pilot markets. The company offers free delivery for purchases of $75 or more within a five-mile radius ($9.99 for purchases under $75) and generally drops off orders within two hours. Nearly 80 percent of those deliveries are to the homes of auto...

January 30, 2015
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Villopoto Debuts 2012 Kawasaki at Unadilla MX

Honda’s Justin Barcia moved up to the 450 cc class for Round 9 of the AMA Pro MX Championship over weekend. The nineteen year old New York native finished third overall in his debut race. Photo courtesy of powersports.honda.com. Since 1970, motocross racing fans have been traveling to the mid-state Leatherneck region of New York State for one of AMA’s oldest outdoor motocross events. This year was no exception as fans lined the fence three-deep for the start of the first moto of the 450 cc class. After the disappointment of not winning the Lucas Oil AMA Championship round at his home track in Washougal, Ryan Villopoto gave himself an early birthday present by winning both motos at the Unadilla National. In his first ever professional race on the big bikes, Honda’s...

January 30, 2015
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Spark Plugs Make Great Fishing Lure Retrievers

= Spark plugs make great (and cheap) fishing lure retrievers. Going fishing? Well, if you’ve got a used spark plug sitting in your tool box, you may want to drop it in your tackle box on your way out the door. That’s because car spark plugs make great fishing lure retrievers. Old-school fishermen have used this trick for decades, but the idea went mainstream with the onset of urban fishing holes, where young, hip city denizens gather to cast lines and compare catches. Photos of these events certainly are not the stuff of Field & Stream photo spreads. Fishing spots often are small bodies of water surrounded by chain link fencing with razor wire, rusting metal beams and concrete slabs jutting out of the surface. But the camaraderie of anglers everywhere is just as strong...

January 30, 2015
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